Job Description
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
You will develop regional social media strategies across an area of the UK, driving social media performance, engagement, adoption, brand awareness, audience growth and lead generation across the Group's brands. The role provides a field-based enablement function, through training, governance, account audits and on-site engagement. The role also leads and develops two Social Media Executives.
Key Responsibilities
Regional social media strategy
- Develop social media strategies aligned to wider business objectives and priorities.
- Identify opportunities to increase brand awareness, audience growth, engagement and lead generation.
- Support localisation of national marketing campaigns.
- Ensure social media activity remains compliant, brand-safe and commercially effective.
Team leadership and development
- Line manage, coach and develop two Social Media Executives.
- Conduct regular 121 meetings, performance reviews and development planning.
- Provide guidance on content creation, stakeholder management and campaign delivery.
- Ensure consistency in ways of working, reporting and social media best practice.
Brand-level social media management
- Oversee management of allocated brand accounts, ensuring content is on-brand, regionally relevant and aligned to demographic targeting.
- Manage social content calendars and campaign planning across allocated brands and channels.
- Monitor content performance and optimise activity based on audience engagement and platform insights.
Branch network support & enablement
- Act as the senior social media contact for approx. 200 branches across the assigned region.
- Provide guidance and support to branch teams and leadership.
- Drive social media adoption and engagement across the network.
- Conduct account reviews and compliance audits to ensure best practice and brand consistency.
Training, education and field visits
- Deliver training sessions for branch teams, managers and new starters.
- Create training materials, social media guides and best practice resources. xgikmsk
- Improve social media capability and confidence throughout the network.
- Undertake regular branch visits across ...
Social Media Manager employer: Connells Group HQ Careers
At Connells Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As a Bid Writer, you'll enjoy a supportive culture that fosters professional growth and development, alongside the opportunity to engage with diverse property services. With recognition as one of the top large companies to work for, we provide not just a job, but a fulfilling career path that values your contributions and encourages innovation.
