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- Tasks: Create innovative marketing strategies and collaborate with teams to drive product demand.
- Company: Join ConnectWise, a leading software company with a vibrant, inclusive culture.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the tech industry while working with diverse teams.
- Qualifications: 4+ years in product marketing and strong communication skills required.
- Other info: Dynamic environment with travel opportunities and a focus on personal development.
The predicted salary is between 36000 - 60000 £ per year.
ConnectWise is an industry and global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.
Essential Duties and Responsibilities:- Provides support to the cross-functional teams with the goal of successful GTM outcomes.
- Researches, analyzes, and documents findings.
- May coach and review the work of other team members.
- Designs, delivers, and executes marketing and communication strategies.
- Analyzes and assesses performance of marketing strategies and recommends improvements.
- Models new product plans and routes to market, while accounting for required resources and payback periods.
- Establishes relationships with executive leaders to present product functionalities.
- Drives the end-to-end planning processes and core priority settings.
- Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers.
- Drives evolution of the business through simplification and transformation activities.
- Develops and manages the positioning and messaging for product expansion strategies in new markets.
- Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes.
- Communicates the value proposition of products and develops tools to support the selling process.
- Monitors internal processes for efficiency and validity pre- and post-GTM.
- Manages market person mapping and marketing intelligence.
- Assists marketing programs that drive demand for products within their assigned markets.
- Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace.
- Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines.
- Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape.
- Interfaces with all partner-centric listening posts to gather input and communicate product strategies.
- Assists with training material messaging and educational content.
- Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term.
- Ability to manage projects and processes independently with limited supervision.
- Advanced knowledge of applicable work area.
- Ability to situationally adapt and understand new technology/processes as per business and partner requirements.
- Knowledge of the Technology Solution Provider Market and its submarkets.
- Ability to do unified product demonstrations, delivering presentations to customers and prospects.
- Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology.
- Strong problem structuring, identification, and resolution skills.
- Ability to translate ideas into clear, high impact communications (e.g., emails, papers).
- Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment.
- Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams.
- Strong business awareness and acumen.
- Bachelor’s degree in related field or equivalent business experience.
- 4+ years of relevant experience.
- Preferred: MBA or related master’s degree.
- Preferred: Product Marketing certification(s).
- Onsite/Hybrid/Remote depending on location.
- 20-40% travel may be required (regional and international).
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.
Product Marketing Manager - UK employer: ConnectWise
Contact Detail:
ConnectWise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - UK
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help us tailor our responses and show that we’re genuinely interested in making a difference.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. This will help us refine our answers and boost our confidence when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing our appreciation and keeping us top of mind for the hiring team. Plus, it’s a great chance to reiterate our enthusiasm for the role.
We think you need these skills to ace Product Marketing Manager - UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your relevant experience and skills that align with the job description, especially in GTM strategies and market analysis.
Showcase Your Communication Skills: Since strong communication is key for this role, use clear and concise language in your application. Demonstrate your ability to convey complex ideas simply, as this will reflect your capability to communicate effectively across teams.
Research the Company: Dive into ConnectWise’s mission and values. Understanding our community-driven approach will help you articulate how you can contribute to our culture and goals in your application.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures it reaches the right people and gives you a chance to explore more about us while you're at it!
How to prepare for a job interview at ConnectWise
✨Know Your Market
Before the interview, dive deep into the technology solution provider market. Understand the trends, key players, and challenges. This knowledge will help you demonstrate your expertise and show how you can contribute to the company's goals.
✨Showcase Your GTM Strategies
Be prepared to discuss your experience with go-to-market strategies. Bring examples of successful campaigns you've led or contributed to, and be ready to explain how you measured their success. This will highlight your ability to drive demand effectively.
✨Communicate Clearly
Strong communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely. Use examples from your past experiences to illustrate your points, especially when discussing product positioning and messaging.
✨Build Relationships
Since the role involves collaborating with cross-functional teams, think about how you can demonstrate your relationship-building skills. Share instances where you've successfully worked with different departments or stakeholders to achieve a common goal.
