At a Glance
- Tasks: Lead regional marketing strategies to boost demand and revenue through channel partners.
- Company: Join ConnectWise, a global leader in software with a vibrant, inclusive culture.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Other info: Opportunity for travel and collaboration across diverse markets.
- Why this job: Make a real impact by driving innovative marketing programs in a dynamic environment.
- Qualifications: 6+ years in B2B channel marketing, strong analytical skills, and excellent communication.
The predicted salary is between 54000 - 66000 £ per year.
Connect Wise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC.
As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers-and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions.
Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at Connect Wise!
General Summary
The Channel Marketing Manager, EMEA owns the regional marketing strategy and execution required to generate demand and revenue through Connect Wise distributors and channel partners.
Working closely with the Director of Channel Marketing and EMEA Sales and Marketing leadership, this role translates Connect Wise's global partner strategy into focused regional programs.
The role identifies priority partners, markets and solutions; builds integrated to-partner and through-partner motions; manages MDF and co-marketing investments; and holds programs accountable for partner activation, pipeline and bookings.
Essential Duties & Responsibilities
- Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.
- Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.
- Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation.
- Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority Connect Wise solutions.
- Translate global Channel and Partner Program frameworks into relevant regional activation plans, providing feedback that helps improve the global program.
- Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement.
- Create repeatable partner campaigns and resources that make it easy for distributors and partners to take Connect Wise solutions to market.
- Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance to deliver integrated programs and clear follow-up.
- Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and return on investment.
- Use performance data, partner feedback and market insights to optimize investment, scale effective programs and stop activities that are not producing results.
- Maintain clear communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing.
Knowledge, Skills, and/or Abilities Required
- 6+ years of B2B channel or partner marketing experience, ideally within Saa S, cybersecurity or the IT channel.
- Experience building and executing through-partner demand programs that produced measurable pipeline and revenue.
- Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement.
- Experience working with distributors, resellers or managed service providers across multiple EMEA markets.
- Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans.
- Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness.
- Demonstrated ability to lead complex cross-functional initiatives without direct authority.
- Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams.
- Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment.
Educational/Vocational/Previous Experience Recommendations
- Bachelor's degree in related field or equivalent business experience
- 4+ years of relevant experience
- Preferred: B2B event experience
Working Conditions
- Onsite/Hybrid/Remote depending on location
- 40-50% travel may be required
Connect Wise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.
Connect Wise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion,
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Channel Marketing Manager employer: ConnectWise
ConnectWise is an exceptional employer that fosters a vibrant and inclusive work culture, where every colleague's unique contributions are valued. With a strong focus on employee growth, ConnectWise offers numerous opportunities for professional development and collaboration within a community-driven environment. Located in the dynamic EMEA region, this role not only allows you to engage with leading technology solution providers but also empowers you to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ConnectWise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ConnectWise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ConnectWise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ConnectWise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ConnectWise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ConnectWise:Show us that you’ve done your homework! In your application, briefly mention what you admire about ConnectWise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ConnectWise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ConnectWise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ConnectWise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
