At a Glance
- Tasks: Own demand generation and drive inbound leads for a game-changing EdTech product.
- Company: Fast-growing EdTech company transforming school management with AI-powered solutions.
- Benefits: Competitive salary, share options, training budget, and vibrant team culture.
- Other info: Join a close-knit team in a modern office with regular socials and career progression opportunities.
- Why this job: Be the first dedicated growth hire and shape your role in a high-performance team.
- Qualifications: Proven track record in B2B SaaS or EdTech, strong writing skills, and data-driven mindset.
The predicted salary is between 55000 - 65000 £ per year.
Are you a sharp growth marketer who wants more than a campaign calendar? Ready to own demand generation end-to-end, run real experiments, and drive the numbers that matter most – inbound leads and demo requests – for a product that's genuinely making schools better? This might be the role for you.
The company
Our client is a fast-growing EdTech company on a mission to fix the chaos of school management. Schools are juggling siloed systems that don't talk to each other – creating duplication, frustration, and wasted time. Our client is changing that with one AI-powered platform covering everything from club sign-ups and attendance to parental consent, medical data for trips, and real-time notifications. They started by dominating music department management and are now scaling that approach across schools. Over 260 schools are already on board – and they're building towards 1,000. The team is close-knit, ambitious, and based in a modern office in Vauxhall.
The role
This is the first dedicated growth hire. You'll have genuine ownership: setting the strategy, running the experiments, and being accountable for the number that matters most – inbound leads and demo requests. They think about this role as a ‘growth engineer’. Not because it requires coding, but because they want someone who approaches growth the way an engineer approaches a problem: with rigour, curiosity, and a bias for things that scale. You'll work alongside a Client Acquisition Lead who closes the business. Your job is to make sure the pipeline never runs dry.
Day‑to‑day includes
- Own demand generation across every channel that works – LinkedIn, dinner events, email marketing, paid ads, landing pages, outbound, and whatever else moves the needle
- Test and iterate on messaging to find what resonates with school audiences – then double down on what works
- Build and manage campaigns end-to-end, from copy to targeting to post‑click experience
- Set up tracking, measure what works, kill what doesn't – fast
- Join at conferences and industry events to meet the target audience face‑to‑face
- Use data to inform every decision – from channel prioritisation to copy testing to understanding statistical significance
The package
- £55,000–£65,000 salary + EMI share options
- 6 monthly pay reviews
- Uncapped training and development budget
- Fast‑growing company with real room for progression and the chance to shape your role
- Modern office in Vauxhall
- Weekly team lunches
- Vibrant team with regular socials – drinks, board games, table tennis and team retreats
- Opportunity to work in a uniquely high‑performance team – if you're impatient for progress, this is the place you'll thrive
To be successful, you will…
- Have a track record of driving pipeline in B2B SaaS or EdTech – you know what it takes to generate demand, not just impressions
- Be comfortable operating as a solo contributor – no team to delegate to, no playbook to follow, no one to blame but yourself
- Be a genuinely strong writer – clear, persuasive, and free of fluff. AI can generate copy; very few people can edit it down to something that actually converts
- Have channel breadth – you don't need to be an expert in everything, but you should have meaningful experience across at least a few: LinkedIn, email, paid, events, or outbound
- Be quantitatively minded – growth is more science than art. You should be comfortable with analytics tools, understand statistical significance, and make decisions based on data rather than gut feel
- Move fast and build things yourself – landing pages, campaigns, email sequences. You get things live quickly and iterate from there
- Be genuinely excited to be in the office every day with a tight‑knit team
Bonus points: experience selling into or marketing to UK schools, a background in education, or a stint as a founder.
If you're a driven growth marketer who wants to own something, build something, and work with a team that genuinely cares about what they're building – apply now.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Connecting Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Connecting Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Connecting Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Connecting Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Connecting Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Connecting Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Connecting Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Connecting Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Connecting Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Connecting Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
