Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum

Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum

Full-Time 55000 - 65000 £ / year (est.) No working from home possible
Connecting Education

At a Glance

  • Tasks: Own demand generation, run experiments, and drive inbound leads for an innovative EdTech product.
  • Company: Fast-growing EdTech company transforming school management with AI-powered solutions.
  • Benefits: Competitive salary, EMI share options, uncapped training budget, and regular pay reviews.
  • Other info: Join a vibrant team with regular socials and opportunities for career progression.
  • Why this job: Be a key player in a high-performance team making a real impact in education.
  • Qualifications: Proven B2B SaaS or EdTech experience, strong writing skills, and data-driven mindset.

The predicted salary is between 55000 - 65000 £ per year.

Are you a sharp growth marketer who wants more than a campaign calendar?

Ready to own demand generation end-to-end, run real experiments, and drive the numbers that matter most – inbound leads and demo requests – for a product that's genuinely making schools better?

This might be the role for you.

The company

Our client is a fast-growing Ed Tech company on a mission to fix the chaos of school management.

Schools are juggling siloed systems that don't talk to each other – creating duplication, frustration, and wasted time.

Our client is changing that with one AI-powered platform covering everything from club sign-ups and attendance to parental consent, medical data for trips, and real-time notifications.

They started by dominating music department management and are now scaling that approach across schools.

Over 260 schools are already on board – and they're building towards 1,000. The team is close-knit, ambitious, and based in a modern office in Vauxhall.

The role

This is the first dedicated growth hire.

You'll have genuine ownership: setting the strategy, running the experiments, and being accountable for the number that matters most – inbound leads and demo requests.

They think about this role as a ‘growth engineer’.

Not because it requires coding, but because they want someone who approaches growth the way an engineer approaches a problem: with rigour, curiosity, and a bias for things that scale.

You'll work alongside a Client Acquisition Lead who closes the business.

Your job is to make sure the pipeline never runs dry.

This is a role for someone who is genuinely entrepreneurial, comfortable operating without a playbook, and hungry to build something from scratch.

  • Day‑to‑day includes
  • Own demand generation across every channel that works – Linked In, dinner events, email marketing, paid ads, landing pages, outbound, and whatever else moves the needle
  • Test and iterate on messaging to find what resonates with school audiences – then double down on what works
  • Build and manage campaigns end-to-end, from copy to targeting to post‑click experience
  • Set up tracking, measure what works, kill what doesn't – fast
  • Join at conferences and industry events to meet the target audience face‑to‑face
  • Use data to inform every decision – from channel prioritisation to copy testing to understanding statistical significance
  • The package
  • £55,000–£65,000 salary + EMI share options
  • 6 monthly pay reviews
  • Uncapped training and development budget
  • Fast‑growing company with real room for progression and the chance to shape your role
  • Modern office in Vauxhall
  • Weekly team lunches
  • Vibrant team with regular socials – drinks, board games, table tennis and team retreats
  • Opportunity to work in a uniquely high‑performance team – if you're impatient for progress, this is the place you'll thrive
  • To be successful, you will…
  • Have a track record of driving pipeline in B2B Saa S or Ed Tech – you know what it takes to generate demand, not just impressions
  • Be comfortable operating as a solo contributor – no team to delegate to, no playbook to follow, no one to blame but yourself
  • Be a genuinely strong writer – clear, persuasive, and free of fluff. AI can generate copy; very few people can edit it down to something that actually converts
  • Have channel breadth – you don't need to be an expert in everything, but you should have meaningful experience across at least a few: Linked In, email, paid, events, or outbound
  • Be quantitatively minded – growth is more science than art.

You should be comfortable with analytics tools, understand statistical significance, and make decisions based on data rather than gut feel

  • Move fast and build things yourself – landing pages, campaigns, email sequences. You get things live quickly and iterate from there
  • Be genuinely excited to be in the office every day with a tight‑knit team
  • Bonus points: experience selling into or marketing to UK schools, a background in education, or a stint as a founder

Apply!

If you're a driven growth marketer who wants to own something, build something, and work with a team that genuinely cares about what they're building – apply now.

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Connecting Education

Contact Details:

Connecting Education Recruitment Team

We think you need these skills to ace Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum

Demand Generation
B2B SaaS Marketing
EdTech Knowledge
Campaign Management
Copywriting
Data Analysis
Analytics Tools