EdTech Sales Executive - School Groups - MATs, LAs, International
EdTech Sales Executive - School Groups - MATs, LAs, International

EdTech Sales Executive - School Groups - MATs, LAs, International

Full-Time 45000 - 50000 £ / year (est.) Home office possible
Connecting Education

At a Glance

  • Tasks: Drive new business in EdTech sales across UK and US school groups.
  • Company: Leading digital platform for MFL/World Languages with a start-up vibe.
  • Benefits: Competitive salary, uncapped OTE, remote work, and 30 days holiday.
  • Other info: Collaborative team culture with clear progression opportunities.
  • Why this job: Own your growth journey in a proven EdTech company with real impact.
  • Qualifications: Experience in SaaS sales and building pipelines from scratch.

The predicted salary is between 45000 - 50000 £ per year.

Are you an experienced EdTech salesperson who understands how to sell into school groups like UK MATs and international school groups – and knows how to win curriculum-led deals? Do you want to take real ownership of growth within an established business that still operates with start-up energy and ambition? This might be the opportunity for you!

The company

Our client is the UK’s leading digital platform for MFL/World Languages. Their platform provides curriculum-aligned video content and interactive teaching tools that help teachers save time, improve engagement, and raise attainment. They work with 10,000+ teachers and over one million students across the UK, US, and international schools – and US growth is a major strategic priority. This is not MIS, safeguarding, HR/finance or infrastructure software. This is classroom-facing EdTech used directly by teachers and students. Founded in 2011, this is a proven platform with strong product-market fit, now scaling internationally with genuine ambition.

The role

They’re seeking an experienced education sales professional to drive new business with school groups across the UK and the US. This is a hands-on, full-cycle sales role. You’ll be responsible for building a pipeline from the ground up – from outbound prospecting through to close – including discovery, demos, trials, objection handling and deal completion. You’ll be selling a subscription-based digital platform used by teachers and students, working closely with educators and decision-makers to deliver measurable outcomes in World Languages, Science and Geography.

Their focus is secondary education across:

  • US: Middle and High Schools (Grades 6–12)
  • UK: Secondary Schools (KS3–KS5, GCSE & A-Level)
  • International: IB, US and British curriculum school groups

This is a UK-based role with regular US travel (6–8 trips per year) for conferences and key meetings. This position will suit someone comfortable building a pipeline from scratch and operating with a high degree of autonomy.

Responsibilities include:

  • Drive new business across US districts, UK MATs and international school groups.
  • Own the full sales cycle end-to-end (prospecting → close → expansion).
  • Build and manage a pipeline through proactive outbound activity, with a strong weighting towards US district opportunities.
  • Build relationships with senior stakeholders (e.g. district supervisors, MAT leaders, curriculum leads).
  • Guide prospects through trials, evaluation and onboarding.
  • Navigate multi-stakeholder buying processes, including budget holders and procurement.

Why this role is exciting:

  • Proven product with strong traction (10,000+ teachers, 1M+ students)
  • Established business with start-up energy
  • Clear expansion strategy
  • High ownership of a strategic growth market

The package

  • £45,000 - 50,000 base salary
  • £20,000 - 25,000 uncapped OTE (realistic first-year earnings £70,000+)
  • 30 days’ holiday
  • Fully remote working
  • 6–8 fully expensed US trips per year
  • Clear progression opportunity
  • Structured onboarding and continued professional development
  • Collaborative team across Sales, Product and Revenue

What we’re looking for:

  • Proven experience selling SaaS or subscription-based curriculum-focused products
  • Strong full-cycle sales experience, including new business generation.
  • Strong new business focus – comfortable building a pipeline from scratch
  • Experience selling into schools, MATs, Local Authorities, districts, or equivalent institutional environments.
  • Track record of managing multi-stakeholder deals and longer sales cycles.
  • Commercially focused, with the ability to sell value and outcomes.
  • Self-starter who works well in an autonomous, high-ownership environment.
  • Confident communicator with strong stakeholder management skills.
  • Comfortable working across international markets, time zones and school calendars, with a flexible approach to the working day.
  • Experience in small, fast-moving teams.

Apply!

If you’re commercially sharp, education-focused, and excited by the opportunity to own and scale growth within a proven EdTech business, we’d love to hear from you.

EdTech Sales Executive - School Groups - MATs, LAs, International employer: Connecting Education

Join a dynamic and innovative EdTech company that is revolutionising the way languages are taught in schools. With a strong focus on employee growth, you will benefit from structured onboarding, ongoing professional development, and the opportunity to make a significant impact in a collaborative environment. Enjoy the flexibility of fully remote working, generous holiday allowances, and the excitement of regular international travel as you drive meaningful change in education.
Connecting Education

Contact Detail:

Connecting Education Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land EdTech Sales Executive - School Groups - MATs, LAs, International

✨Tip Number 1

Network like a pro! Get out there and connect with educators, decision-makers, and other sales professionals in the EdTech space. Attend conferences, webinars, and local meetups to build relationships that could lead to opportunities.

✨Tip Number 2

Showcase your expertise! Create engaging content or presentations that highlight your knowledge of curriculum-led deals and how our platform can make a difference in classrooms. This will help you stand out when meeting potential clients.

✨Tip Number 3

Be proactive in your outreach! Don’t wait for leads to come to you. Use platforms like LinkedIn to reach out to school groups, MATs, and local authorities. A personalised message can go a long way in getting your foot in the door.

✨Tip Number 4

Follow up, follow up, follow up! After your initial meetings or demos, make sure to check in with prospects. A friendly reminder can keep you top of mind and show that you’re genuinely interested in helping them achieve their goals.

We think you need these skills to ace EdTech Sales Executive - School Groups - MATs, LAs, International

EdTech Sales Experience
Full-Cycle Sales
New Business Generation
SaaS Sales
Curriculum-Focused Selling
Stakeholder Management
Pipeline Management
Relationship Building
Multi-Stakeholder Deal Management
Commercial Acumen
Autonomous Working
Communication Skills
Flexibility in Working Hours
Experience in International Markets

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in EdTech sales, especially with school groups like MATs and international schools. We want to see how your skills align with our mission!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for education and how you can drive growth in our established yet ambitious business. Let us know why you're the perfect fit for this role.

Showcase Your Sales Success: We love numbers! Include specific examples of your past sales achievements, especially in building pipelines and closing deals. This will help us see your potential impact on our team.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!

How to prepare for a job interview at Connecting Education

✨Know Your Product Inside Out

Before the interview, make sure you understand the digital platform and its features thoroughly. Familiarise yourself with how it benefits teachers and students, especially in World Languages, Science, and Geography. This will help you articulate its value during discussions.

✨Research the Market and Competitors

Dive into the EdTech landscape, particularly focusing on school groups like MATs and international schools. Understand the challenges they face and how your potential employer's product stands out from competitors. This knowledge will impress interviewers and show your commitment.

✨Prepare for Real-World Scenarios

Think of examples from your past experiences where you've successfully navigated multi-stakeholder deals or built a pipeline from scratch. Be ready to discuss these scenarios in detail, highlighting your problem-solving skills and ability to drive results.

✨Showcase Your Communication Skills

As a sales executive, strong communication is key. Practice articulating your thoughts clearly and confidently. During the interview, engage with your interviewers by asking insightful questions about their sales strategies and how they manage relationships with educators and decision-makers.

EdTech Sales Executive - School Groups - MATs, LAs, International
Connecting Education

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