EdTech Account Director

Are you an experienced and dedicated Edtech professional? Great at nurturing client relationships and maximising account growth? This might be the role for you!

The company

Our client is a CPD provider that offers thousands of expert guidance articles, policies, and templates – plus market-leading online appraisal software – fully integrated with the world’s largest CPD library for educators, all on one platform. They give senior leaders of schools, nurseries and multi-academy trusts everything they need to understand the latest government changes, make informed decisions, take instant action and showcase their progress, in one seamless information flow. In short, they help nurseries and schools to achieve compliance, reduce workload, and empower staff all on one platform. They provide the tools, knowledge & confidence to transform children's lives, helping nurseries, schools and trusts to reduce staff workload, operate more efficiently and focus on what matters most in education – driving up standards and improving outcomes! They’ve created a unique offering that combines the world’s largest library of CPD and policy resources for educators with custom-built education software. They have three business divisions:

• Professional Development: Access the world’s largest CPD library for educators. Meet your statutory training requirements & raise standards with expert-led courses, webinars, podcasts & parent guides.
• People Development: The complete online platform for people development. Put people at the heart of your school improvement strategy by linking appraisals and professional development. Streamline your entire appraisal process.
• Compliance Management: Simplify and automate policy compliance. Eliminate the spreadsheets and make manual record-keeping a thing of the past with Policy Manager – our all-in-one policy management tool.

The role

This is a new and important role that is pivotal in maximising and developing the company’s multi-membership client base. In this role, you’ll manage a portfolio of clients with significant growth potential. You’ll have a close focus on renewal rates, price increases, downgrades, and cross/upsell opportunities. This role will be a great opportunity to develop relationships with decision makers who need a personal interaction. This role is well-suited to someone who can hold high-level conversations with the senior leaders of the largest organisations, such as C-Suite and Directors of Education in Multi-Academy Trusts. Importantly, your goal will be to show your clients how to further integrate across the company’s memberships. As a result, through your understanding of the market and your client’s organisation, you will be able to ensure they lengthen and maximise their relationship with the company.

Day to day includes:

• Be the key commercial contact for a defined list of accounts.
• Be responsible for renewing existing clients’ subscriptions as early as possible and growing the revenue at the earliest opportunity.
• Take control and ownership of your territory to map and target these organisations strategically (e.g. using client case studies, renewal data, usage and CRM information, industry news, targeted marketing campaigns, etc).
• Rigorously record account and opportunity data in HubSpot for successful opportunity mapping to ensure consistency across the business and transparency in measuring KPIs and targets.
• Build relationships at all levels through proactive and regular contact, and be focused on delivering value throughout the life cycle of the customer journey.
• Effectively manage each client’s usage of their current system, ensure they derive maximum value from their subscription and use your product knowledge to determine the most natural upsell and cross-sell opportunities based on their usage.
• Meet with decision makers, including MAT C-Suite and Senior Leaders in Education, to identify and develop needs for our product and to recommend solutions that provide ROI and improvements.
• Be creative in finding ways around sales barriers and converting opponents/sceptic users into advocates.
• Identify tenders and frameworks that the business should apply to.
• Track tenders’ timings and focus on tenders that are worth competing for.
• Use market knowledge to strategically position against competitors to become the only viable option.
• Analyse opportunities to understand threats or barriers with the ability to accurately forecast sales pipeline to perform consistently in line with monthly, quarterly, and annual targets.
• Drive successful contract negotiations. Be tactical in driving timelines and creating urgency to control the close date wherever possible.
• Coordinate and prepare meetings and demonstrations. Attend relevant trade events to help build out the brand and network.
• Evangelise the TNC vision both internally and externally.
• Working with other Account Managers to collaborate effectively to drive new initiatives and best practices.

Being a new role at the company, this represents a great opportunity to really shape this role and make it your own. It is well-suited to someone with a passion for EdTech, experience at a senior level, and knowledge of tender processes with MATs.

The package

• Opportunity to join a reputable and well-respected brand in education that is in an exciting period of growth
• Up to £60,000 base salary
• Excellent bonus (Circa £30,000 OTE)
• Great training and professional development resources
• Exciting progression opportunities
• Buy & Sell holiday scheme (up to 5 days)
• Life assurance and SmartHealth.

To be successful, you will…

• Have experience working within a SaaS business for more than 2 years.
• Have strong EdTech experience.
• Be experienced with tenders and understanding of legal.
• Be a self-starter, motivated and driven to succeed.
• Have proven execution against key performance indicators.
• Have the ability to collaborate, influence and constructively challenge internal stakeholders' needs.
• Be extremely organised and efficient – able to move fast and prioritise efficiently to manage customer satisfaction and retention, as well as applying laser focus to up-sell/cross-sell opportunities.
• Have a thirst for knowledge – taking ownership of understanding all aspects of the products (including new features as they are developed) and competitors.
• Be confident in learning from experience and sharing knowledge to successfully help others.
• Have an outstanding ability to listen, both to remain open to ideas and to understand customer challenges and opportunities.
• Be numerate and analytical. Able to accurately forecast revenue.
• Be assertive with the natural confidence and tenacity to find and create needs even when they may not be obvious or clear.
• Be relentless in the search for an outcome.

If you’re a super-driven EdTech professional, looking to drive business growth at a senior level, apply now!