Customer Acquisition Lead (EdTech Sales)

Are you a high-IQ sales operator who sees customer acquisition as a system to be engineered – not just activity to be increased? Have you taken something that works and made it scalable? This is a founding revenue leadership opportunity inside a fast-growing EdTech company that has already proven product–market fit and is now ready to scale properly.

The company is a young and fast-growing EdTech company at the forefront of educational innovation. They are dedicated to transforming learning through their state‑of‑the‑art platform, making education more accessible, engaging, and effective for students and teachers worldwide. They have grown 3x year‑on‑year for three consecutive years. Average deal size has increased from £1,500 to £7,500 in the past 12 months, with a clear roadmap towards £40,000 as the platform expands. They serve 225 schools today, with over 30,000 in the UK alone. Revenue to date has largely been founder‑led. The product works, and the market is responding. The next phase now requires a structured, repeatable acquisition engine.

This is not a “slot into an existing team” role. This is the first true revenue operator hire. You will own new customer acquisition and turn it into a structured, measurable, scalable function. You’ll inherit:

• Custom CRM with 75,000 schools mapped
• LLM tools built into workflows
• Budget for events, conferences and marketing
• Budget for a second hire within 12 months

What Success Looks Like:

• Within 6 months: Clear visibility into pipeline health and forecasting; Improved conversion rates across at least two funnel stages; Defined and documented sales process; Data‑led decision‑making embedded into acquisition.
• Within 12 months: Hiring plan and first team member in place; Founder dependence on sales significantly reduced.

What You’ll Actually Do:

• Design and refine the acquisition strategy
• Define metrics, forecasting and performance dashboards
• Improve conversion through process and systems (not brute force)
• Personally close meaningful deals
• Shape messaging and influence product direction through customer insight
• Build and hire the acquisition team

For the right person, this is a path to full revenue leadership and, potentially, to Chief Revenue Officer as the company scales.

Working with the Founders: The founders are deeply product and customer‑focused. You will have direct access and influence. Early on, you will collaborate closely on calls and demos. As the process matures and performance is demonstrated, ownership will transition fully to you. They value challenge, thoughtful debate, and accountability. They expect high standards and provide the same in return.

This role is for you if you want to build and own something. You'd rather have uncapped commission than a safe salary. You bring a high commercial IQ, strong systems thinking, and an analytical and reflective mindset. You’ll need to operate at founder‑level pace and be able to deal with coders and school leaders alike. You excel through a systematic approach: you question, seek input, welcome constructive critiques, analyse, adjust, research, and improve. You want to be challenged. You’ll join a close‑knit team in a modern office in Vauxhall. Everyone is motivated to build something important for education and works hard to achieve it.

The package:

• Competitive base salary aligned to experience, plus significant uncapped commission (circa £125–190k OTE)
• Fast‑growing company with opportunity to progress to CRO
• Opportunity to establish, shape and own the department
• Uncapped training and development budgets
• Vibrant team with regular socials, like pool, darts and drinks
• Team retreats
• Weekly lunches
• 22 days plus BH, rising per year of service
• 6 monthly pay reviews
• Opportunity to work in a uniquely high‑performance team – if you’re impatient for progress, then we’re the place you’ll thrive

This is a high‑responsibility, high‑reward role. If you want safety, this isn’t for you. If you want ownership, scale and upside – it is.

To be successful, you will…

• Have 5+ years of B2B sales experience
• Have owned a £750k+ annual revenue target
• Have improved conversion through process design
• Treat customer acquisition as a systems problem, not just a numbers game
• Understand structured methodologies (MEDDPIC, Challenger, Sandler, etc.)
• Be commercially analytical and highly reflective
• Be comfortable using AI, CRM data and tooling to optimise performance
• Not a battering ram when it comes to sales, but a precision engineer

Apply! If you want to build, own and scale a revenue function inside a company that has already proven product–market fit, and you’re motivated by both impact and upside, we want to hear from you!