At a Glance
- Tasks: Analyse marketing and sales data to answer complex questions and improve reporting.
- Company: Join a dynamic team focused on data-driven decision-making.
- Benefits: Flexible contract role, competitive pay, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with potential for career advancement.
- Why this job: Make an impact by transforming data into actionable insights for marketing and sales.
- Qualifications: Strong SQL skills and experience in marketing or sales analytics required.
The predicted salary is between 40000 - 50000 € per year.
We’re hiring a Marketing & Sales Analyst to help us answer complex questions across marketing and sales. This role will combine performance analysis, reporting and data investigation across marketing. You’ll break down performance by channel, geography and segment, build dashboards and one-off analysis, and help ensure teams have trustworthy answers from the data. Beyond core reporting, this role will help generate deeper customer insight by working across additional data sources — including sales transcripts and other qualitative and behavioural inputs — to identify patterns in customer needs, objections, motivations and conversion drivers. You’ll also play an important role in improving the quality and usability of CRM data over time, helping strengthen reporting foundations and create greater confidence in how performance is measured across the funnel. This is a hands-on role for someone who is technically strong, commercially aware, comfortable working independently with data, and able to bring structure and clarity across multiple systems and sources.
What You’ll Do
- Answer Complex Commercial Questions
- Analyse marketing and sales data to answer complex questions across the funnel, from acquisition through to conversion.
- Investigate performance across channels, geographies, segments and sales processes to identify what is happening and why.
- Deliver clear, well-structured analysis that supports better decision-making across the business.
- Improve Data Quality & Reporting Foundations
- Help improve the quality, consistency and usability of CRM data over time.
- Identify gaps, inconsistencies and structural issues in HubSpot data and support stronger reporting foundations.
- Contribute to clearer definitions and more reliable tracking across lifecycle stages, sources and commercial reporting.
- Build Reporting & Dashboards
- Build and maintain dashboards that give clear visibility into marketing, sales and funnel performance.
- Deliver one-off reports and deeper-dive analysis, including work such as multi-channel modelling.
- Help create a more joined-up and trustworthy view of performance across marketing and sales.
- Develop Deeper Customer Insight
- Use data beyond standard reporting sources to develop a richer understanding of customers and conversion drivers.
- Analyse sales transcripts and other qualitative or behavioral data to identify common objections, themes, motivations and patterns.
- Help connect customer insight back to channel performance, messaging, sales effectiveness and broader commercial strategy.
- Bring Rigour to Analysis
- Apply statistical confidence and analytical rigour to performance analysis and testing readouts.
- Challenge assumptions with data and help teams focus on signal over noise.
- Translate complex analysis into clear, practical insight for non-technical stakeholders.
What We’re Looking For
- Core Experience
- A strong communicator who can tell stories with data.
- Experience in a marketing, sales, growth or commercial analytics role.
- Strong SQL skills, with the ability to query data properly without relying on AI-generated outputs.
- Experience with Looker, and ideally BigQuery.
- Experience using HubSpot data for reporting, analysis and CRM investigation.
- Experience working across multiple datasets and improving data quality for reporting and decision-making.
- Able to use AI tools to improve speed and efficiency while maintaining accuracy, judgement and ownership of the work.
- Strong written and spoken English.
- Nice to Have
- Experience with funnel analysis.
- Experience with multi-channel modelling or attribution.
- Experience analysing call transcripts, customer conversations or other qualitative data sources.
- Experience working in startups or high-growth environments.
Senior Data Analyst (marketing & sales) in City of London employer: Connectd
Join a dynamic team as a Senior Data Analyst in a vibrant location, where your analytical skills will directly influence marketing and sales strategies. We pride ourselves on fostering a collaborative work culture that encourages innovation and personal growth, offering flexible working arrangements and opportunities for professional development. With access to cutting-edge tools and a commitment to data integrity, you'll play a crucial role in shaping our understanding of customer insights and driving impactful decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Data Analyst (marketing & sales) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis abilities. This gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to marketing and sales analytics. We want you to feel confident when discussing your experience with data!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Data Analyst (marketing & sales) in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Data Analyst. Highlight your experience in marketing and sales analytics, and don’t forget to showcase your SQL skills and any relevant tools like Looker or HubSpot.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of how you've tackled complex data questions and improved reporting foundations in previous roles.
Showcase Your Analytical Skills:In your application, demonstrate your ability to analyse data rigorously. Mention any projects where you’ve used statistical methods to derive insights, especially if they relate to customer behaviour or sales performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Connectd
✨Know Your Data Inside Out
Before the interview, dive deep into your past experiences with data analysis. Be ready to discuss specific projects where you used SQL or Looker to derive insights. Prepare examples that showcase how your analysis led to better decision-making in marketing or sales.
✨Showcase Your Storytelling Skills
Remember, it’s not just about the numbers; it’s about the story they tell. Practice explaining complex data findings in a simple way. Use real-life examples to illustrate how your insights have influenced strategies or outcomes in previous roles.
✨Familiarise Yourself with CRM Tools
Since this role involves improving CRM data quality, brush up on your HubSpot knowledge. Be prepared to discuss any challenges you've faced with CRM data and how you resolved them. Highlight your experience in identifying gaps and inconsistencies in data.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like analysing a drop in conversion rates. Think through your approach to problem-solving and be ready to articulate your thought process clearly. This will demonstrate your analytical rigour and commercial awareness.
