At a Glance
- Tasks: Drive growth in the UK programmatic market by building key relationships and onboarding premium publishers.
- Company: Join ConnectAd, a dynamic independent Supply-Side Platform focused on efficiency and transparency.
- Benefits: Enjoy remote work, a strategic role, and a collaborative entrepreneurial environment.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the adtech space while shaping demand and supply strategies.
- Qualifications: Proven experience in programmatic advertising and strong network across UK agencies and publishers.
The predicted salary is between 40000 - 50000 £ per year.
About ConnectAd
ConnectAd is a European, independent Supply-Side Platform built for efficiency, transparency, and long-term value creation. As a boutique challenger in the programmatic ecosystem, we focus on delivering high-quality supply and maximising revenue for our publisher partners — without unnecessary complexity or excessive take rates. We work closely with publishers, agencies, advertisers, and technology partners to build efficient programmatic marketplaces that prioritise performance, transparency, and sustainable growth.
About the role
We are looking for an experienced Senior Business Development Manager, Demand & Supply Partnerships to grow ConnectAd's presence in the UK programmatic market. This role sits at the intersection of agency demand development and publisher supply acquisition — a senior commercial marketplace role, not a pure agency-sales or pure publisher-onboarding role. You will build senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser stakeholders to activate PMP and curated-marketplace demand, while developing publisher relationships and onboarding high-quality UK supply into ConnectAd's platform.
Responsibilities
- Build and own senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser-side stakeholders.
- Activate PMP and curated-marketplace demand through ConnectAd.
- Drive revenue through deal IDs, PMPs, curated marketplaces, and programmatic supply packages.
- Identify, pitch, and onboard premium UK publishers and media owners into the ConnectAd platform.
- Build supply-acquisition strategies focused on inventory quality, buyer activation, and marketplace fit.
- Help publishers improve monetisation through ConnectAd's demand, transparency, and yield strategy.
- Translate buyer demand into relevant, commercially packaged supply.
- Lead commercial negotiations with agencies, buyers, publishers, and strategic partners.
- Work closely with product, operations, account management, and leadership teams.
- Represent ConnectAd at industry events and senior agency and publisher meetings.
Success metrics
- Demand revenue growth across your UK agency and buyer portfolio.
- PMP and curated-marketplace revenue.
- Number and quality of new UK publisher partnerships onboarded.
- Revenue from newly activated supply.
- Agency and HoldCo spend activated through ConnectAd.
- Pipeline quality and conversion rate.
- Strategic relationship depth across agencies, publishers, and technology partners.
Requirements
- Substantial, proven experience across programmatic advertising, adtech, SSP/DSP partnerships, agency sales, publisher development, or digital-media business development.
- Strong existing network across UK agency holding groups, independent agencies, trading desks, programmatic buyers, and/or premium publishers.
- Proven commercial track record of building revenue-generating partnerships in adtech.
- Strong understanding of RTB, PMPs, curated marketplaces, deal IDs, SSPs, DSPs, header bidding, ad servers, and programmatic monetisation.
- Strong negotiation skills and the ability to engage senior stakeholders, translating technical programmatic topics into clear commercial value.
- Entrepreneurial mindset with high ownership, comfortable in a fast-moving, independent SSP environment.
- Business-fluent English (C1 or above).
Benefits
- A strategic, high-impact role within a growing independent SSP.
- Remote working model.
- A collaborative, entrepreneurial environment where you shape ConnectAd's demand and supply strategy in the UK.
Remote Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in Watford employer: Connectad Inc
ConnectAd is an excellent employer for those seeking a dynamic and impactful role in the programmatic advertising landscape. With a focus on collaboration and entrepreneurial spirit, employees are empowered to shape strategies that drive growth and innovation. The remote working model and emphasis on building strong relationships within the industry create a supportive environment for professional development and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in Watford
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Remote Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d at Connectad Inc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Connectad Inc. Tailor your message to explain why you’re drawn to them and how you can contribute as a Remote Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Remote Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in Watford
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Connectad Inc:When writing your cover letter, make sure to tailor your message specifically for Connectad Inc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Connectad Inc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Connectad Inc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Connectad Inc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Connectad Inc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
