At a Glance
- Tasks: Build relationships with agencies and publishers to drive revenue and onboard premium supply.
- Company: Join ConnectAd, a dynamic independent Supply-Side Platform focused on efficiency and transparency.
- Benefits: Enjoy remote work, a strategic role, and a collaborative entrepreneurial environment.
- Other info: Fast-paced environment with opportunities for growth and high ownership.
- Why this job: Make a real impact in the UK programmatic market and shape our demand and supply strategy.
- Qualifications: Proven experience in programmatic advertising and strong network across UK agencies and publishers.
The predicted salary is between 60000 - 80000 £ per year.
- Description
- About Connect Ad
Connect Ad is a European, independent Supply-Side Platform built for efficiency, transparency, and long-term value creation.
As a boutique challenger in the programmatic ecosystem, we focus on delivering high-quality supply and maximising revenue for our publisher partners — without unnecessary complexity or excessive take rates.
We work closely with publishers, agencies, advertisers, and technology partners to build efficient programmatic marketplaces that prioritise performance, transparency, and sustainable growth.
About the role
We are looking for an experienced Senior Business Development Manager, Demand & Supply Partnerships to grow Connect Ad's presence in the UK programmatic market.
This role sits at the intersection of agency demand development and publisher supply acquisition — a senior commercial marketplace role, not a pure agency-sales or pure publisher-onboarding role.
You will build senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser stakeholders to activate PMP and curated-marketplace demand, while developing publisher relationships and onboarding high-quality UK supply into Connect Ad's platform.
Responsibilities
- Build and own senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser-side stakeholders.
- Activate PMP and curated-marketplace demand through Connect Ad.
- Drive revenue through deal IDs, PMPs, curated marketplaces, and programmatic supply packages.
- Identify, pitch, and onboard premium UK publishers and media owners into the Connect Ad platform.
- Build supply-acquisition strategies focused on inventory quality, buyer activation, and marketplace fit.
- Help publishers improve monetisation through Connect Ad's demand, transparency, and yield strategy.
- Translate buyer demand into relevant, commercially packaged supply.
- Lead commercial negotiations with agencies, buyers, publishers, and strategic partners.
- Work closely with product, operations, account management, and leadership teams.
- Represent Connect Ad at industry events and senior agency and publisher meetings.
- Success metrics
- Demand revenue growth across your UK agency and buyer portfolio.
- PMP and curated-marketplace revenue.
- Number and quality of new UK publisher partnerships onboarded.
- Revenue from newly activated supply.
- Agency and Hold Co spend activated through Connect Ad.
- Pipeline quality and conversion rate.
- Strategic relationship depth across agencies, publishers, and technology partners.
Requirements
- Substantial, proven experience across programmatic advertising, adtech, SSP/DSP partnerships, agency sales, publisher development, or digital-media business development.
- Strong existing network across UK agency holding groups, independent agencies, trading desks, programmatic buyers, and/or premium publishers.
- Proven commercial track record of building revenue-generating partnerships in adtech.
- Strong understanding of RTB, PMPs, curated marketplaces, deal IDs, SSPs, DSPs, header bidding, ad servers, and programmatic monetisation.
- Strong negotiation skills and the ability to engage senior stakeholders, translating technical programmatic topics into clear commercial value.
- Entrepreneurial mindset with high ownership, comfortable in a fast-moving, independent SSP environment.
- Business-fluent English (C1 or above).
Benefits
- A strategic, high-impact role within a growing independent SSP.
- Remote working model.
- A collaborative, entrepreneurial environment where you shape Connect Ad's demand and supply strategy in the UK.
Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in London employer: Connectad Inc
ConnectAd is an excellent employer for those seeking a dynamic and impactful role in the programmatic advertising landscape. With a focus on collaboration and entrepreneurial spirit, employees are empowered to shape strategies that drive growth and innovation. The remote working model and emphasis on building strong relationships within the industry create a supportive environment for professional development and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in London
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We think you need these skills to ace Senior Business Development Manager, Demand & Supply Partnerships - UK m/f/d in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Connectad Inc, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
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How to prepare for a job interview at Connectad Inc
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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✨Portfolio of Projects
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✨Know their business model
Get familiar with Connectad Inc’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
