At a Glance
- Tasks: Lead and manage marketing activities for Luton DART, driving brand awareness and patronage.
- Company: Join Luton Borough Council's dynamic team at Connect2Luton.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Opportunity to grow your career in a collaborative and innovative local government setting.
- Why this job: Make a real impact on Luton DART's success and community engagement.
- Qualifications: Degree in marketing or communications, with proven experience in campaigns and social media.
The predicted salary is between 40000 - 50000 € per year.
Connect2Luton are excited to recruit a Marketing Manager on behalf of Luton Borough Council.
Main purpose of position: This post has a specific focus on leading and managing Luton DART's marketing activities to support the image and commercial viability of the operation and supporting Luton Rising's wider marketing and communications and engagement functions. This includes a particular focus on working with key partners to drive up patronage, managing the Luton DART brand and developing marketing and advertising initiatives and customer communication to generate usage and maintain reputation for excellence.
Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation. The post has oversight across Luton Rising's marketing and communications channels and is responsible for developing engaging content to increase following, raise awareness of the company's activity and improve Luton Rising's reputation locally, regionally and nationally.
This post will report into the Head of Marketing for Luton Rising with responsibility for line managing the Social Media and Sponsorship Officer.
You will be responsible to:
- In collaboration with key partners, devise and implement a robust and data-driven marketing and partnership plan to drive up patronage of the Luton DART.
- Lead and implement marcomms activations for Luton Rising, ensuring regular engaging content is produced for the Luton DART and wider Luton Rising initiatives, while providing coaching and development support for Luton Rising's sponsorship and social media officer.
- Develop content and the right platform for Luton Rising's the Luton DART's online presence.
- Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation.
- Ensure all campaigns can be effectively measured and return on investment (ROI) calculated with the purpose of demonstrating how, and the degree to which, the outcomes of these campaigns have supported a rise in awareness and or usage.
- Contribute as a team member to the work of the wider Luton Rising communications and engagement function, headed up by Luton Council and supported by external agencies, keeping abreast of new developments in the field.
- Support Luton Rising events and provide marketing communications and relevant materials as required.
Skills and Experience:
- In-depth experience of developing successful long and short-term marketing strategies and campaigns including, social media and digital campaigns, which align to the operational objectives.
- Demonstrable experience in website maintenance.
- Demonstrable experience of event management and organisation.
- Demonstrable experience of generating income from advertising and sponsorship opportunities.
- Ability to plan, deliver and evaluate a range of complex campaigns and projects, to meet service requirements and to ensure the best outcomes for the organisation.
- Ability to provide engaging content across a range of online and social media channels to a range of different audiences.
- Able to take responsibility for managing budgets, and providing coaching and direction to junior members of the team.
- Able to influence others' behaviour through effective relationship building, negotiation and persuasion.
- In-depth current knowledge of marketing and social media theory, legal framework and best practice.
- Specific knowledge of branding and marketing.
- Qualified to degree level in marketing or communications (or equivalent relevant workplace experience).
- Recognised professional qualification in Marketing, Public Relations and/or equivalent verifiable experience or training.
- Evidence of relevant continuing professional development.
About Us: Luton Borough Council have partnered with Kent County Council to create Connect2Luton, a recruitment managed service for all contingent temporary agency, contract, and interim roles at the Council. Our heritage and being local government owned means we have a wealth of knowledge and expertise within the public sector, with many of our employees having previously worked for the Council or have supplied previously into the Council, for several years. We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.
Marketing Manager in Luton employer: Connect2Luton
Luton Borough Council, through Connect2Luton, offers an exceptional work environment for the Marketing Manager role, fostering a culture of collaboration and innovation. Employees benefit from professional development opportunities, a supportive team atmosphere, and the chance to make a meaningful impact on the community's image and commercial viability. With a focus on local engagement and a commitment to equal opportunities, this position not only promises career growth but also the satisfaction of contributing to Luton Rising's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Luton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, social media strategies, and any successful projects you've led. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing initiatives. Be ready to discuss how your experience aligns with their goals, especially around driving patronage and brand management. Tailor your responses to show you’re the perfect fit for Luton DART!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make a difference in the community. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Luton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in developing marketing strategies and managing campaigns that align with Luton DART's objectives. We want to see how your skills can directly contribute to our mission!
Showcase Your Creativity:This role is all about engaging content, so don’t hold back! Share examples of your previous work that demonstrate your ability to create compelling marketing materials. We love seeing innovative ideas that can drive up patronage and enhance brand reputation.
Quantify Your Achievements:When discussing your past experiences, use numbers to show your impact. Whether it’s increased engagement rates or revenue generated from sponsorships, we want to see the results of your hard work. It helps us understand the value you can bring to Luton Rising!
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re keen on joining our team at Connect2Luton!
How to prepare for a job interview at Connect2Luton
✨Know Your Marketing Strategies
Make sure you brush up on your knowledge of both long and short-term marketing strategies. Be ready to discuss specific campaigns you've led or contributed to, especially those that align with operational objectives. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Digital Savvy
Since the role involves managing social media and digital campaigns, be prepared to share examples of your experience in these areas. Highlight any successful online content you've created and how it drove engagement or patronage. This will demonstrate your ability to connect with diverse audiences.
✨Prepare for Budget Management Questions
Expect questions about budget management and ROI calculations. Have examples ready where you've successfully managed a budget for a campaign and how you measured its success. This will illustrate your financial acumen and strategic thinking.
✨Engage with the Brand
Familiarise yourself with the Luton DART brand and Luton Rising's initiatives. Think about how you would enhance their image and reputation through marketing. Showing genuine interest and ideas for the brand will set you apart as a candidate who is not just looking for a job, but is passionate about contributing to their success.
