At a Glance
- Tasks: Create impactful communications campaigns that change perceptions and engage communities.
- Company: Join Luton Borough Council's dynamic team at Connect2Luton.
- Benefits: Gain valuable experience, develop your skills, and contribute to meaningful projects.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in people's lives through effective communication strategies.
- Qualifications: Degree in marketing or communications, plus strong project management skills.
The predicted salary is between 30000 - 42000 £ per year.
Connect2Luton are excited to recruit a Communications Officer on behalf of Luton Borough Council.
Main purpose of position: Communications officers work as part of the Communications and Marketing team in small teams, supporting either the people, place or corporate portfolio. This role is responsible for the communications and marketing of the people portfolio, delivering well planned and evaluated communications campaigns and projects that change perceptions, attitudes and behaviours. The work of this portfolio covers both internal and external communication and supports education, children's services, adult social care, health and wellbeing.
You will be responsible to:
- Engage with other professionals in the communications and marketing team to co-develop campaigns and to ensure that the right communications channels are used to achieve campaign objectives.
- Develop and deliver marketing, communications and social media campaigns in collaboration with other members of the teams and any service-based staff involved in communications and marketing activity.
- Write content for a range of audiences using a range of channels, consistent with the narrative for the people portfolio.
- Build good, productive relationships with key people in departments to ensure that the communications service understands service needs and is influential in determining and delivering new ways of meeting those needs.
- Develop and deliver a portfolio of detailed communications campaign plans to deliver specific service objectives and putting in place effective evaluation of these campaigns.
- Manage, develop and deliver the public information strategy for the people portfolio, ensuring targeted information is in the right place at the right time.
- Support the delivery of schools and other service level agreements.
- Keep up to date with the latest communications, marketing, social media and digital developments and strive for continuous improvement. Provide expert knowledge and reports to directors, politicians, CLMT, cabinet, partners and stakeholders.
Skills and Experience:
- Demonstrable track record of delivering effective marketing communications projects, using research and evidence to inform approach.
- Experience of implementing and developing successful communications strategies and activities.
- Ability to negotiate, consult and influence key stakeholders and senior staff, securing support and commitment to a course of action or different way of thinking.
- Ability to use well developed communication skills to present complex/sensitive information in an understandable way, to a range of audiences.
- Ability to develop, manage and deliver complex campaigns and projects, supported by research and data, to meet service requirements and to ensure the best outcomes for both customers and the Council.
- Ability to produce and analyse internal service and management information to contribute to the development of new communications campaigns and innovative working practices.
- Ability to deal with high levels of work-related issues and legislation.
- Ability to deal with high levels of work-related pressure, for example from deadlines, interruptions or conflicting demands.
- Qualified to degree level in marketing or communications (or equivalent relevant workplace experience).
- Recognised professional qualification in Media, Marketing, Public Relations and/or equivalent.
About Us: Luton Borough Council have partnered with Kent County Council to create Connect2Luton, a recruitment managed service for all contingent temporary agency, contract, and interim roles at the Council. Our heritage and being local government owned means we have a wealth of knowledge and expertise within the public sector, with many of our employees having previously worked for the Council or have supplied previously into the Council, for several years. We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.
Communications Officer in Luton employer: Connect2Luton
Luton Borough Council, through Connect2Luton, offers a dynamic and supportive work environment for Communications Officers, where you can make a meaningful impact on the community. With a strong focus on employee development, collaboration, and innovation, the council fosters a culture of inclusivity and continuous improvement, ensuring that your contributions are valued and recognised. Located in Luton, you'll benefit from a wealth of local knowledge and expertise, alongside opportunities to engage with diverse stakeholders and enhance your professional skills in a rewarding public sector role.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Officer in Luton
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Connect2Luton. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Connect2Luton, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Connect2Luton inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Communications Officer in Luton
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Connect2Luton. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Connect2Luton.
How to prepare for a job interview at Connect2Luton
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
