At a Glance
- Tasks: Lead and manage marketing activities to boost Luton DART's brand and patronage.
- Company: Join a dynamic team at Luton Rising, focused on innovation and community engagement.
- Benefits: Competitive salary, professional development, and opportunities for creative expression.
- Other info: Be part of a supportive environment that values creativity and collaboration.
- Why this job: Make a real impact in marketing while shaping the future of Luton DART.
- Qualifications: Degree in marketing or communications, with experience in digital campaigns and event management.
The predicted salary is between 40000 - 50000 € per year.
Main Purpose of Position
This post has a specific focus on leading and managing Luton DART's marketing activities to support the image and commercial viability of the operation and supporting Luton Rising's wider marketing and communications and engagement functions. This includes a particular focus on working with key partners to drive up patronage, managing the Luton DART brand and developing marketing and advertising initiatives and customer communication to generate usage and maintain reputation for excellence.
Responsibilities
- In collaboration with key partners, devise and implement a robust and data-driven marketing and partnership plan to drive up patronage of the Luton DART.
- Lead and implement marcomms activations for Luton Rising, ensuring regular engaging content is produced for the Luton DART and wider Luton Rising initiatives, while providing coaching and development support for Luton Rising's sponsorship and social media officer.
- Develop content and the right platform for Luton Rising's Luton DART's online presence.
- Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation.
- Ensure all campaigns can be effectively measured and ROI calculated with the purpose of demonstrating how, and the degree to which, the outcomes of these campaigns have supported a rise in awareness and/or usage.
- Contribute as a team member to the work of the wider Luton Rising communications and engagement function, keeping abreast of new developments in the field.
- Support Luton Rising events and provide marketing communications and relevant materials as required.
Skills and Experience
- In-depth experience of developing successful long- and short-term marketing strategies and campaigns including social media and digital campaigns, which align to the operational objectives.
- Demonstrable experience in website maintenance.
- Demonstrable experience of event management and organisation.
- Demonstrable experience of generating income from advertising and sponsorship opportunities.
- Ability to plan, deliver and evaluate a range of complex campaigns and projects, to meet service requirements and ensure the best outcomes for the organisation.
- Ability to provide engaging content across a range of online and social media channels to a range of different audiences.
- Able to take responsibility for managing budgets, and providing coaching and direction to junior members of the team.
- Able to influence others' behaviour through effective relationship building, negotiation and persuasion.
- In-depth current knowledge of marketing and social media theory, legal framework and best practice.
- Specific knowledge of branding and marketing.
- Qualified to degree level in marketing or communications (or equivalent relevant workplace experience).
- Recognised professional qualification in Marketing, Public Relations and/or equivalent verifiable experience or training.
- Evidence of relevant continuing professional development.
Equal Opportunities Statement
We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.
Marketing Manager in Caddington employer: Connect2Luton
Luton DART is an exceptional employer that prioritises a collaborative and innovative work culture, offering Marketing Managers the opportunity to lead impactful marketing initiatives that enhance the brand's reputation and commercial success. With a strong focus on employee development, you will benefit from coaching opportunities and the chance to work alongside key partners in a vibrant community setting, making a meaningful contribution to Luton Rising's mission. The role not only promises professional growth but also allows you to engage with diverse audiences through creative campaigns in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Caddington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Include metrics that demonstrate your impact, like increased patronage or successful social media engagement. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Luton DART, and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Consider taking online courses or attending workshops to boost your skills. This not only makes you more marketable but also shows potential employers that you’re committed to professional growth.
We think you need these skills to ace Marketing Manager in Caddington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing marketing strategies and campaigns, especially those that align with operational objectives. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Luton DART brand. Share specific examples of your past successes in marketing and how you can drive up patronage through innovative campaigns.
Showcase Your Digital Savvy:Since this role involves managing online presence, make sure to highlight your experience with social media and digital campaigns. We love seeing candidates who are up-to-date with the latest trends and can create engaging content across various platforms.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Connect2Luton
✨Know Your Marketing Strategies
Make sure you brush up on your knowledge of both long- and short-term marketing strategies. Be ready to discuss specific campaigns you've led, especially those that involved social media and digital platforms. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Data Skills
Since the role focuses on data-driven marketing, come prepared with examples of how you've used data to inform your marketing decisions. Discuss how you've measured ROI in past campaigns and the impact it had on patronage or brand awareness.
✨Engaging Content is Key
Think about the types of engaging content you've created for different audiences. Be ready to share examples of successful online and social media content you've developed, and how it contributed to the overall marketing goals. This will demonstrate your ability to connect with diverse audiences.
✨Demonstrate Team Leadership
Highlight your experience in coaching and developing junior team members. Share specific instances where you've influenced others' behaviour through effective relationship building and negotiation. This will show that you're not just a marketer, but also a leader who can inspire and guide a team.
