At a Glance
- Tasks: Lead a team to enhance customer retention and execute targeted marketing campaigns.
- Company: Dynamic company focused on customer engagement and brand alignment.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Join a forward-thinking team with opportunities for growth and innovation.
- Why this job: Make a real impact by driving customer loyalty and optimising lead conversion.
- Qualifications: Experience in lead finalisation and strong communication skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
The CRM & Direct Sales Team Leader plays a key role in supporting customer retention and lifecycle management. This role is responsible for coordinating the customer database and executing targeted marketing campaigns to contact End of Contract customers and encourage renewal. Leading a small delivery team of two, the Team Leader will ensure campaigns are deployed efficiently and accurately. The successful candidate will work closely with the Brand Relationship team to deliver brand-aligned campaigns and gather customer feedback to help improve future conversion rates. Additionally, the Team Leader will drive proactive lead management, spearheading ad hoc initiatives and tactical campaigns specifically designed to optimize customer lead conversion across the business.
The successful candidate will have the following skills:
- Experience within lead finalisation, automotive, finance, insurance, fintech, or data-rich consumer services is highly desirable (direct automotive experience is not required).
- A strong commercial mindset with a proven track record of converting database engagement into measurable financial results.
- Hands-on experience with marketing automation platforms, database segmentation, and analytics tools.
- Experience connecting paid acquisition channels to CRM is advantageous.
- Excellent written communication and copywriting skills, with the ability to tailor messaging to distinct consumer segments.
CRM & Direct Sales Team Leader in Reading employer: CONNECT RECRUITMENT CONSULTANTS LIMITED
As a leading employer in the automotive and finance sectors, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. Our CRM & Direct Sales Team Leader will benefit from comprehensive professional development opportunities, a supportive team environment, and the chance to make a tangible impact on customer retention strategies. Located in a vibrant area, our company offers unique advantages such as flexible working arrangements and access to industry-leading tools, ensuring that our employees thrive both personally and professionally.
Contact Details:
CONNECT RECRUITMENT CONSULTANTS LIMITED Recruitment Team
