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For Companies At a Glance
- Tasks: Create and execute marketing strategies to boost product visibility and consumer demand.
- Company: Join PZ Cussons, a global leader in consumer goods with a focus on sustainability.
- Benefits: Flexible working hours, including early finishes on Fridays, and a supportive work environment.
- Why this job: Be part of a transformative company making a positive impact on communities and consumers.
- Qualifications: Degree in Marketing or Business, with experience in product management and successful launches.
- Other info: Diverse and inclusive workplace that values your unique perspective.
The predicted salary is between 36000 - 60000 £ per year.
We are PZ Cussons. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Job Purpose
Develop and execute marketing strategies that position products effectively in the market, drive consumer demand and deliver profitable growth by translating consumer insights into compelling go-to-market plans and activations.
Key Accountabilities
- Support execution of pipeline projects to deliver high quality product launches on time.
- Develop product positioning, messaging, and value propositions based on consumer insights and market trends to build differentiated, compelling product narratives that drive consumer preference and loyalty.
- Lead the planning and execution of go-to-market strategies for product launches and renovations, ensuring timely and impactful execution to maximize market share and revenue growth.
- Collaborate cross-functionally to align product plans and marketing initiatives, supporting seamless execution and business continuity.
- Monitor product performance through sales data, market share and consumer metrics providing insights and recommendations to adjust plans for optimal results and sustained brand health.
- Support innovation gap analysis through conducting research and contributing to the pipeline with evidence-based proposals.
- Champion adherence to brand guidelines and product claims compliance, protecting brand integrity and ensuring consistent, trustworthy consumer experiences.
- Support hygiene factor projects, monitoring formula and pack upgrades and ensuring product execution meets consumer expectations.
- Influence stakeholders with compelling, data-backed proposals to secure buy-in and resources for key product initiatives, accelerating business results.
Capabilities, Skills and Experience
- Bachelor's or Master's degree in Marketing, Business (or a related field) or equivalent experience.
- Experience in innovation/product management marketing roles.
- Proven track record of successful product launches and market activations, with ability to translate innovative ideas into successful marketing initiatives that drive growth and brand strength.
- Passion and enthusiasm for our brands, and general knowledge of global industry and trends.
- Commercial understanding of product development and margin management.
- Knowledge of the competitive set and retail environment.
- Excellent communication and storytelling skills for influencing both internal and external stakeholders.
- Budget management skills and P&L understanding to optimise campaign spend.
- Strong analytical skills to interpret data, identify opportunities and measure success.
Equal Opportunities
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
Product Marketing Manager - 12 Month Fixed Term Contract in Manchester employer: Connect Nigeria
Contact Detail:
Connect Nigeria Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - 12 Month Fixed Term Contract in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at PZ Cussons. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching PZ Cussons' brands and their sustainability efforts. Show us you’re passionate about our purpose: For everyone, for life, for good. Tailor your answers to reflect how you can contribute to our mission.
✨Tip Number 3
Practice your storytelling skills! We love candidates who can share compelling narratives about their experiences. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows us you’re genuinely interested in the role and appreciate the opportunity to chat.
We think you need these skills to ace Product Marketing Manager - 12 Month Fixed Term Contract in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for our brands shine through! We want to see how your passion aligns with our purpose of 'For everyone, for life, for good'.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing and innovation. We love seeing how your past successes can translate into driving growth for our beloved brands.
Be Data-Driven: Since we value insights, include any data or metrics that showcase your achievements. Show us how you've used analytics to inform your marketing strategies and drive results!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with PZ Cussons.
How to prepare for a job interview at Connect Nigeria
✨Know Your Brands
Before the interview, dive deep into PZ Cussons' brands like Carex and St. Tropez. Understand their unique selling points and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Marketing Success
Prepare specific examples of successful product launches or marketing strategies you've executed in the past. Use data to back up your claims, as this aligns with their focus on metrics like market share growth and consumer insights.
✨Emphasise Collaboration Skills
PZ Cussons values cross-functional collaboration. Be ready to discuss how you've worked with different teams in previous roles. Highlight your ability to influence stakeholders and ensure seamless execution of marketing initiatives.
✨Align with Their Purpose
Familiarise yourself with PZ Cussons' purpose: 'For everyone, for life, for good.' Think about how your personal values align with this mission and be prepared to discuss how you can contribute to their sustainability goals and community wellbeing.
