At a Glance
- Tasks: Support brand strategies and marketing plans for Imperial Leather to drive growth.
- Company: Join PZ Cussons, a diverse and inclusive company with a strong brand portfolio.
- Benefits: Permanent position with opportunities for creativity and professional development.
- Other info: Dynamic work environment with a focus on innovation and consumer insights.
- Why this job: Make an impact on a well-known brand while developing your marketing skills.
- Qualifications: Experience in marketing or brand management, with strong project management skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: Manchester
Contract type: Permanent
The Role: Working on our incredible Imperial Leather Brand, this role is to support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
Key Accountabilities:
- Responsible for specific elements of the brand 12-month growth plan in line with brand/portfolio 3-year plan, to strengthen brand equity and drive market share growth.
- Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
- Develop brand comms plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
- Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support with the creation of brand KPI reports and wider category insights.
- Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
- Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
- Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.
Skills and Experience:
- Experience of Marketing, brand management or similar roles.
- Experience supporting marketing campaigns from planning to execution.
- Exposure to digital marketing tools and channels.
- Familiarity for market research and consumer insights.
- Exposure to working with external vendors or agencies.
- Ability to champion new ideas and manage ambiguity to keep the brand competitive.
- Proven ability to identify and apply consumer insight to drive brand performance.
- Strong project management and organisational skills, with the ability to juggle multiple priorities.
- Proficiency with marketing tools.
- Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information.
- Excellent communication skills, both written and verbal.
- Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in.
Equal Opportunities: At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
Assistant Brand Manager in Manchester employer: Connect Nigeria
PZ Cussons is an exceptional employer located in Manchester, offering a vibrant work culture that fosters creativity and collaboration. As an Assistant Brand Manager, you will have access to comprehensive employee growth opportunities, including professional development and the chance to work on innovative marketing strategies for iconic brands like Imperial Leather. With a commitment to inclusivity and diversity, PZ Cussons ensures that every team member's unique perspective is valued, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Connect Nigeria and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Connect Nigeria are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Connect Nigeria on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Connect Nigeria. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Connect Nigeria. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Connect Nigeria:Show us that you’ve done your homework! In your application, briefly mention what you admire about Connect Nigeria’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Connect Nigeria
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Connect Nigeria will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Connect Nigeria, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
