Business Development Representative

We are looking for a driven and ambitious Business Development Representative (BDR) / Cold Caller to join a growing financial software business based in Central London.

This is an excellent opportunity for someone with proven outbound sales and cold-calling experience who enjoys speaking with decision-makers, generating new opportunities and building a strong sales pipeline.

You will work closely with the Head of Sales and Senior Sales Executive, taking ownership of lead generation and helping to build new business opportunities across EMEA, APAC and the USA.

The Role

As a BDR, you will be responsible for identifying and engaging prospective clients, qualifying opportunities and booking high-quality demonstrations for the sales team.

You will be speaking with senior decision-makers across areas including asset management, investment firms and family offices, so excellent communication skills and a confident, professional approach are essential.

Key Responsibilities

• Own the lead generation process from initial outreach through to qualification
• Make outbound calls to prospects across EMEA, APAC and the USA
• Engage with and build relationships with senior decision-makers
• Prospect through multiple channels including phone, email and LinkedIn
• Qualify prospects based on their needs, suitability and potential opportunity
• Book qualified demonstrations for the Head of Sales and Senior Sales Executive
• Maintain accurate and up-to-date records within the CRM
• Use Pipedrive to manage prospect activity and sales opportunities
• Work closely with the Head of Sales on messaging, strategy and market feedback
• Consistently work towards monthly and weekly activity and demo targets

Targets & Bonus

The key KPI for the role is 12 qualified demonstrations per month, equivalent to approximately 3 per week.

A qualified demo is one that has been validated by the Sales Team and is with the correct ideal customer profile, where there is a genuine need, budget and valid reason for the demonstration.

Monthly Bonus:

• £400 per month for achieving 12 qualified demos
• Option to receive the bonus as a non-taxable voucher

There is also the opportunity for additional discretionary rewards where demos are highly rated and subsequently convert into trials.

As you progress into a sales position, there is also potential to earn 5% commission on software sales across 1-year and 2-year contracts.

What We're Looking For

We are looking for someone who is confident, resilient and motivated by outbound sales.

You should have:

• Proven experience in cold calling and outbound sales
• Experience generating leads and booking meetings or demonstrations
• Confidence communicating with prospects over the phone
• Experience using multiple prospecting channels, including phone, email and LinkedIn
• Experience working with a CRM system; Pipedrive experience is desirable
• Excellent verbal and written communication skills
• Strong organisation and time-management skills
• A resilient mindset and the ability to handle rejection positively
• The motivation to work towards clear targets and KPIs
• A proactive and adaptable approach to sales

Financial services experience is desirable but not essential. Experience selling software, SaaS, financial technology or other B2B solutions would be advantageous.

Why Join?

• £400 monthly bonus for achieving the demo target
• Additional discretionary rewards for strong-performing opportunities
• Potential future progression into a sales role with commission
• Cycle to Work scheme
• Central London office
• Hybrid working following successful completion of probation
• Opportunity to work across international markets including EMEA, APAC and the USA
• Clear opportunity to develop your career within a growing financial software business

If you are an ambitious BDR, SDR, Business Development Executive or outbound sales professional who enjoys cold calling, generating new opportunities and booking meetings, we'd love to hear from you.