Business Development Representative (BDR) – London
About the Role
We are looking for a motivated and results-driven Business Development Representative to join an established financial technology business operating within the investment management sector. You will be responsible for generating new business opportunities, engaging prospective clients, and booking qualified product demonstrations for the sales team across EMEA, APAC, and North America.
Key Responsibilities
- Manage lead generation from prospecting through to qualification.
- Conduct outbound calls and outreach via email and LinkedIn.
- Build relationships with decision-makers across financial services and investment management.
- Book qualified demonstrations for the sales team.
- Maintain accurate CRM records and sales activity.
- Collaborate with senior sales colleagues to develop outreach strategies and generate new business opportunities.
Working Hours
- Monday to Friday, 9:00–18:30 UK time.
- Flexibility to accommodate international markets where required.
Requirements
- Previous experience in cold calling, outbound sales, or business development.
- Confidence communicating with senior decision-makers.
- Experience using CRM systems.
- Strong organisational and time-management skills.
- Resilient, proactive, and target-driven attitude.
- Excellent verbal and written communication skills.
Performance Targets
- Target of 12 qualified demonstrations per month (approximately 3 per week).
- Demonstrations must be validated by the sales team based on prospect suitability, business need, and commercial potential.
The Opportunity
An excellent opportunity for an ambitious sales professional to develop their career within financial technology, engage with international clients, and contribute directly to business growth while working alongside an experienced sales team.
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Business Development Manager employer: Connect Group
Join a dynamic financial software business in Central London, where your ambition and drive as a Business Development Representative will be rewarded with a competitive £400 monthly bonus for achieving targets, along with additional discretionary rewards. Our collaborative work culture fosters growth, offering clear pathways for career advancement within the sales team, while the opportunity to engage with international markets across EMEA, APAC, and the USA adds a unique dimension to your role.
