Senior Digital Marketing Manager - Hybrid
Senior Digital Marketing Manager - Hybrid

Senior Digital Marketing Manager - Hybrid

Rugby Full-Time 32500 - 37500 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital marketing strategies and mentor a dynamic team in the hospitality sector.
  • Company: Join a prestigious hotel agency known for its innovative marketing approach.
  • Benefits: Enjoy a fun work environment, regular pub trips, and every other Friday off after two years.
  • Why this job: Be part of a creative team that values innovation and professional growth in a vibrant culture.
  • Qualifications: 5+ years in digital marketing with strong Google Ads experience; real-world skills valued over degrees.
  • Other info: Participate in exciting company events and training sessions every other Friday afternoon.

The predicted salary is between 32500 - 37500 £ per year.

We are currently working with one of the UK’s prestigious hotel agencies. Due to our clients ongoing achievements, they’re currently looking to add to their digital marketing team by hiring a skilled and forward-thinking Senior Digital Marketing Manager. The selected individual will collaborate with our clients outstanding digital marketing team to help create and execute innovative web marketing, paid search, and content marketing plans. These efforts are designed to amplify the marketing of our clients' brands on various social and digital platforms.

Your day-to-day duties will include:

  • Marketing Strategy and Execution: Develop and implement comprehensive digital marketing strategies tailored to the hospitality and hotel industry. Oversee the planning, execution, and optimisation of marketing campaigns across various channels, focused around Paid Search Ads, social media, email Marketing.
  • Team Mentoring and Leadership: Provide mentorship and guidance to junior and mid-level marketing team members. Identify opportunities for improvement and implement strategies to enhance campaign performance. Prepare detailed reports and presentations for internal and client review from Google Analytics and Looker Studio. Deliver ad-hoc report requests tailored to the needs of the client.
  • Industry Expertise and Innovation: Stay up-to-date with industry trends, emerging technologies, and best practices in hotel marketing. Participate in industry conferences, webinars, and networking events to enhance professional knowledge and connection.

Essential Qualifications: Minimum of 5 years of Digital Marketing experience, with at least 4 years managing Google Ads Campaigns. Proficiency in marketing tools and platforms, including PPC, SEO, social media management, and analytics software. Proven track record of successfully mentoring marketing team members. Strong understanding of marketing principles, digital marketing strategies, and campaign management. Excellent analytical skills, with the ability to interpret data and make data-driven decisions. Exceptional communication, account management and interpersonal skills. Creative thinker with the ability to develop innovative marketing solutions. A University Degree in Marketing is a bonus but real-life work experience will outweigh the qualifications.

Benefits: An amazing, fun & friendly working environment. Regular pub trips. You get to do training every other Friday afternoon (this doesn’t have to be work-related). After 2 years of service with the company you get every other Friday afternoon off. We do 3 company events every year; Summer Do, and End of Year Do & we get taken on holiday for a long weekend too!

Senior Digital Marketing Manager - Hybrid employer: Connect Executive Search Group

Join a prestigious hotel agency in Rugby as a Senior Digital Marketing Manager, where you'll thrive in a vibrant and supportive work culture that prioritises employee well-being and growth. Enjoy unique benefits such as regular team outings, dedicated training time, and the opportunity for extended weekends off after two years of service, all while collaborating with a talented team to drive innovative marketing strategies in the hospitality sector.
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Contact Detail:

Connect Executive Search Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Digital Marketing Manager - Hybrid

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially within the hospitality sector. This will not only help you during interviews but also demonstrate your genuine interest and understanding of the industry.

✨Tip Number 2

Network with professionals in the hotel marketing field by attending relevant conferences and webinars. Building connections can provide valuable insights and potentially lead to referrals for the position.

✨Tip Number 3

Prepare to discuss specific examples of successful campaigns you've managed, particularly those involving Google Ads and social media. Highlighting your hands-on experience will set you apart from other candidates.

✨Tip Number 4

Showcase your leadership skills by discussing how you've mentored team members in the past. Being able to illustrate your ability to guide and inspire others will be a key factor in landing this managerial role.

We think you need these skills to ace Senior Digital Marketing Manager - Hybrid

Digital Marketing Strategy
Google Ads Management
Paid Search Advertising
Social Media Marketing
Email Marketing
Data Analysis
Google Analytics
Looker Studio
Team Leadership
Mentoring Skills
Campaign Optimisation
Interpersonal Skills
Creative Problem Solving
Industry Knowledge in Hospitality
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in managing Google Ads campaigns and mentoring team members. Use specific examples that demonstrate your success in these areas.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the hospitality industry. Mention how your skills align with the job requirements and provide examples of innovative marketing strategies you've implemented in the past.

Showcase Analytical Skills: Since the role requires strong analytical skills, include specific instances where you've used data to drive marketing decisions. Mention tools like Google Analytics and how you've interpreted data to enhance campaign performance.

Highlight Team Leadership Experience: Emphasise your experience in mentoring and leading marketing teams. Provide examples of how you've guided junior team members and contributed to their professional development.

How to prepare for a job interview at Connect Executive Search Group

✨Showcase Your Digital Marketing Expertise

Make sure to highlight your experience in digital marketing, especially your proficiency with Google Ads and other relevant tools. Be prepared to discuss specific campaigns you've managed and the results you've achieved.

✨Demonstrate Leadership Skills

Since the role involves mentoring junior team members, share examples of how you've successfully guided others in previous positions. Discuss your approach to leadership and how you foster a collaborative team environment.

✨Prepare for Data-Driven Discussions

Given the emphasis on analytics in this role, be ready to talk about how you've used data to inform your marketing strategies. Bring examples of reports you've created and how they influenced decision-making.

✨Stay Updated on Industry Trends

Research current trends in digital marketing, particularly within the hospitality sector. Being able to discuss recent developments or innovative strategies will show your passion for the industry and your commitment to continuous learning.

Senior Digital Marketing Manager - Hybrid
Connect Executive Search Group
C
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