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- Tasks: Develop and implement automated customer journeys and tactical campaigns.
- Company: Join Confused.com, the UK's first car insurance comparison platform.
- Benefits: Enjoy a hybrid work model, competitive salary, and generous holiday allowance.
- Why this job: Be part of exciting AI initiatives and drive CRM to the next level.
- Qualifications: Experience in email and CRM marketing, with strong data analysis skills.
- Other info: Inclusive culture with excellent career growth and development opportunities.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Department: Marketing
Location: Cardiff
Hybrid - Two Office Days Per Week
About Us
Confused.com is the UK’s first comparison platform for car insurance. We’ve been helping customers since 2002 by empowering them to make better decisions around insurance and financial services. Our mission is simple: take away the confusion when comparing financial products and services to help you save time and money. We’re part of RVU, a group of online brands (including Uswitch, Tempcover and Money.co.uk) that empowers people to make confident decisions across a range of household services.
What’s the role?
This is an exciting opportunity for a CRM Executive to join our team on a fixed term basis for 12 months at Confused.com. 2026 looks to be an exciting year for our CRM team as we launch various AI initiatives to improve our customer journeys through an omni-channel approach, utilising email, SMS, push notifications & onsite personalisation. Day to day, you’ll be working in a fast paced, multi-channel environment, perfect for candidates with hands-on email and CRM marketing experience. We’re looking for someone who wants to take their career up a level with more responsibility, project ownership and who are looking to challenge themselves driving CRM to the next level.
What You'll Do
- Developing and implementing automated customer journeys
- Deploying tactical campaigns
- Working with a broad range of stakeholders inside and outside the team
You’ll also be independently coming up with new creative ways to:
- Improve performance
- Optimise the best ways to target, and reward existing customers - whether it’s via email, SMS, or push notifications
- Find new opportunities to target customers
What we're looking for
Essentials
- Ability to create automated multi-channel user journeys and complex workflows in a Customer Engagement Platform (CEP) to support objectives of improving engagement and conversion
- Good understanding of data management, analysis and reporting such as Google Analytics and Tableau
- Ability to build strong working relationships with key stakeholders within the business areas and the wider business to deliver timely and effective campaigns
- Strong planning and organisational skills, with proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously
Desirables
- Experience using Braze or similar CEP
- Knowledge of automated lifecycle programs, dynamic content, testing methodologies and inbox placement
- Experience building SMS, push notifications and in-app campaigns
- Basic email HTML coding experience
- Experience working within the insurance or finance market
- Experience working with retention and loyalty programmes
Our Commitment To You
At RVU we believe that we can be the change we wish to see in the world. We hold ourselves accountable to being open and inclusive teammates and community members. We embrace our differences and are committed to creating an inclusive environment that reflects the world we live in.
What We Offer
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Private medical cover, critical illness cover, dental plans and employee assistance programme
- Free gym access
- Employee discounts programme
- A healthy learning and training budget to support your development
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
CRM Executive (12 Month FTC) in Cardiff employer: Confused.com
Contact Detail:
Confused.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (12 Month FTC) in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Confused.com or similar companies. A friendly chat can open doors and give you insider info that could help your application stand out.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools like Braze, make sure to highlight that in conversations. Share specific examples of how you've improved customer journeys or engagement in past roles.
✨Tip Number 3
Prepare for the interview by researching Confused.com’s recent campaigns and initiatives. Being able to discuss their work shows genuine interest and helps you connect your experience to their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace CRM Executive (12 Month FTC) in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with automated customer journeys and any relevant tools like Braze. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention any creative ideas you have for improving customer engagement.
Showcase Your Data Skills: Since data management and analysis are key for this role, make sure to showcase your experience with tools like Google Analytics and Tableau. We love candidates who can turn data into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Confused.com
✨Know Your CRM Tools
Familiarise yourself with the Customer Engagement Platform (CEP) mentioned in the job description, especially if it's Braze or something similar. Be ready to discuss your experience with automated user journeys and how you've used data management tools like Google Analytics or Tableau in past roles.
✨Showcase Your Creativity
Prepare examples of how you've come up with innovative ways to improve customer engagement. Think about specific campaigns you've worked on that utilised email, SMS, or push notifications, and be ready to share the results and what you learned from them.
✨Build Relationships
Since the role involves working with various stakeholders, think of instances where you've successfully collaborated with others. Be prepared to discuss how you build strong working relationships and manage multiple projects simultaneously while meeting deadlines.
✨Understand the Industry
Brush up on your knowledge of the insurance and finance markets. Being able to speak confidently about industry trends and how they relate to CRM strategies will show that you're not just a fit for the role but also genuinely interested in the company's mission.
