We're working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands‑on across the key demand channels.
This is a true "lead it, and do it" role: you'll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You'll also lead and develop a Marketing & Growth Manager (who oversees day‑to‑day activity with solid foundations already in place).
Role: Senior Marketing Manager
Location: Liverpool Centre (Hybrid)
Type: Permanent
Salary: DOA
Key responsibilities
- Own the marketing strategy and annual plan (agreed with directors) across multiple business lines
- Take full ownership of the lead target and where budget/effort should be allocated to hit it
- Drive demand generation hands‑on: SEO/AEO, website optimisation and conversion rate improvement
- Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross‑sell/upsell lead generation
- Develop positioning and messaging that resonates with senior decision-makers
- Produce monthly performance reporting (HubSpot) demonstrating marketing impact on pipeline
- Lead through others: manage and develop a Marketing & Growth Manager
Key skills and experience
- Senior B2 B marketing experience with a track record of generating qualified leads for "considered purchase" services
- Strong, hands‑on capability in search (SEO/AEO) and website conversion
- Lifecycle / CRM / database marketing experience (nurture, segmentation, repeat/cross‑sell)
- Confidence using HubSpot and turning data into clear commercial decisions
- "AI-first" mindset and curiosity‑able to adapt as search shifts towards AI‑led answers
- Strong commercial judgement and ability to write credible, compelling copy for senior audiences
- Proven people leadership (developing a manager)
Marketing Manager in West Kirby employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
