Vice President Product Marketing

The Vice President of Product and Sector Marketing is tasked with developing and implementing a comprehensive go-to-market strategy for an extensive portfolio of products, services, and practices. This role necessitates collaboration with various business partners and marketing teams to ensure effective product and service launches and sustained growth through tailored value propositions and marketing campaigns. The VP will also spearhead market positioning, competitive assessments, customer segmentation, and overall market strategy to meet business goals. Key Responsibilities: Brand Development and Architecture : Design and manage branding and architecture for an expanding range of technology products. Sector Value Proposition and Marketing Plan : Create and refine value propositions and a targeted marketing plan that addresses specific sector needs. Messaging : Develop unique positioning and messaging that distinguishes the organization in the marketplace and resonates with clients, emphasizing value propositions, impact, and return on investment. Strategy Development and Execution : Formulate and execute comprehensive growth initiatives for both new and existing products and services. Market Insights and Thought Leadership : Conduct evaluations of the industry landscape, technological advancements, and market dynamics through internal and external research; formulate a thought leadership strategy to influence industry analysts, media, and clients. Analyst Relations Management : Enhance and transform relationships with industry analysts through engagement, briefings, and interactions, establishing a strong presence in new segments to bolster brand positioning. Cross-Functional Collaboration : Partner with diverse teams to align go-to-market strategies with overarching business objectives, ensuring cohesive execution of go-to-market plans. Inspiring Leadership : Lead, mentor, and coach team members, overseeing staffing, performance management, and talent development while fostering an environment of innovation. Qualifications: Over 10 years of relevant experience, showcasing a proven track record in executing initiatives that significantly boost revenue and enhance customer satisfaction. A Bachelor’s degree in Marketing, Strategy, or a related business field is required; an MBA is preferred. The ideal candidate will have experience in a global technology and services environment and the capability to represent a wide array of solutions spanning business strategy, experience design, software engineering, automation, and operations. Proficient in translating complex technical concepts into clear, relatable narratives that are memorable, educational, and valuable. Quick to grasp new technologies and discern their business implications. Possesses strong qualitative and quantitative analytic skills, demonstrating a thorough understanding of market dynamics and customer behaviors. Skilled in creating compelling presentations, visualizing data effectively, and articulating meaningful insights tailored for executive audiences. Confident in sharing vision, progress, and performance metrics with key stakeholders. Thrives in a fast-paced setting, able to manage tight deadlines and exhibit adaptability. Challenges existing processes to uncover areas for enhancement in efficiency and effectiveness. Excellent interpersonal skills, with the ability to collaborate and influence across various functional areas within a large, global organization.