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- Tasks: Lead paid social campaigns to drive app installs and optimise performance across major platforms.
- Company: Boshhh Group is revolutionising fintech with an innovative app for personal finance.
- Benefits: Enjoy a hybrid work setup, competitive salary, quarterly bonuses, and a vibrant office environment.
- Why this job: Join a fast-paced team focused on creativity, experimentation, and making finance accessible.
- Qualifications: Strong analytical skills and experience in B2C paid social advertising required.
- Other info: Work closely with creative and analytics teams in a dynamic, agile environment.
The predicted salary is between 36000 - 60000 £ per year.
At Boshhh Group, we are shaking up the fintech industry with our innovative app, making personal finance more accessible and transparent. Based in the heart of Manchester (Deansgate), we offer a hybrid working setup (4 days in the office, 1 remote), giving you the best of both worlds - a vibrant creative space with built-in flexibility.
We are seeking a performance-driven Paid Social Advertising Lead with a strong track record of driving app installs for B2C brands. In this role, you will help determine strategy, whilst owning execution and optimisation of paid campaigns across major social platforms like Meta (Facebook/Instagram), TikTok, Snapchat, and others.
- Plan, launch, and optimise paid social campaigns focused on mobile app acquisition across platforms such as Meta, TikTok, Snapchat, and YouTube.
- Analyse campaign performance and provide actionable insights to improve ROAS, LTV, and retention.
- Collaborate with the creative team to develop and test high-performing ad creatives, including static, video, UGC, and motion graphics.
- Develop a structured A/B testing strategy across audiences, placements, messaging, and creatives.
- Report on performance metrics and funnel data to inform broader app growth strategies.
- Stay current with social platform updates, ad policies, and best practices in mobile user acquisition.
Strong analytical skills and experience using data to inform decision-making are essential. You should be comfortable working in fast-paced environments with rapid iteration and testing. Familiarity with creative testing frameworks and collaborating with design/UGC teams is also important. Experience with tools like Looker, Tableau, or Google Data Studio for reporting is preferred.
We offer a competitive salary and benefits with performance-related quarterly bonuses. Join our fast-paced, agile team focused on experimentation and results, and gain exposure to high-growth B2C markets with opportunities to scale.
Team Lead - Remote employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Team Lead - Remote
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially for app acquisition. Understanding the nuances of platforms like Meta, TikTok, and Snapchat will give you an edge in discussions during interviews.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign performance. Be ready to discuss specific metrics like ROAS and LTV, as these are crucial for the role.
✨Tip Number 3
Highlight any experience you have with A/B testing strategies. Being able to demonstrate your understanding of testing frameworks and how they can optimise ad performance will resonate well with the hiring team.
✨Tip Number 4
Show your enthusiasm for collaboration by discussing past experiences where you've worked closely with creative and analytics teams. This role requires a strong team dynamic, so emphasising your collaborative spirit will be beneficial.
We think you need these skills to ace Team Lead - Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social advertising, particularly with B2C brands. Emphasise any specific achievements related to app installs and user acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and personal finance. Discuss how your skills align with the role's requirements, especially your experience with platforms like Meta, TikTok, and Snapchat.
Showcase Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Mention any tools you are familiar with, such as Looker or Google Data Studio, to demonstrate your analytical capabilities.
Highlight Collaboration Experience: Since the role involves working closely with creative and analytics teams, include examples of past collaborations. Describe how you contributed to team projects and the outcomes achieved.
How to prepare for a job interview at Confidential
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to inform your decisions in past campaigns. Highlight any tools you've used, like Looker or Google Data Studio, to analyse performance metrics.
✨Demonstrate Your Creativity
As you'll be collaborating with creative teams, come equipped with ideas for high-performing ad creatives. Discuss any previous experiences where you developed successful ads, and be ready to share your thoughts on what makes an ad effective.
✨Understand the Platforms
Familiarise yourself with the latest updates and best practices for platforms like Meta, TikTok, and Snapchat. Being knowledgeable about their ad policies and features will show that you're proactive and ready to hit the ground running.
✨Prepare for A/B Testing Discussions
Since developing a structured A/B testing strategy is part of the job, be ready to talk about your experience with A/B testing. Share examples of tests you've conducted, what you learned, and how it impacted campaign performance.
