Our client sells a portfolio of complex B2B technical products to a global customer base through distributors, partners and direct channels. They need an experienced Product Marketing Manager to own the product marketing workstream for an allocated portfolio, including new digital products moving from validation to market.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
You'll set positioning, value propositions and go-to-market strategy, brief Campaigns, Digital, Channel and agencies to deliver it, and be accountable for adoption and commercial performance across the lifecycle. Delegated authority over product-level decisions and a significant marketing budget, with no line management but plenty of cross-functional leadership.
What you'll be doing
Commercially validating products using customer, market and competitor insight
Building buyer personas and turning them into positioning, messaging and go-to-market plans
Writing product marketing briefs that direct Campaigns, Digital, Channel and agency delivery
Owning adoption and growth plans through the lifecycle, including account-level adoption and migration to new products
Defining distributor and partner enablement: product guides, sales tools, training
Tracking commercial performance and recommending changes to positioning and investment
Representing the voice of the customer into Product Management and senior leadership
What we're looking for
5 to 8 years in B2B product marketing in complex, technical or regulated markets
A track xrnqpay record of taking products to market and growing adoption beyond launch
Experience enabling indirect routes to market through distributors and partners
Strong customer insight, commercial judgement and performance measurement
Ability to lead cross-functional work and influence senior stakeholders without line authority
Confident with CRM, marketing automation and analytics tools, strong in Excel and PowerPoint
Marketing or business degree, CIM Level 6, or equivalent experience
Product Marketing Manager (Contract) in Taunton employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
