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- Tasks: Lead client relationships and create impactful digital campaigns across various platforms.
- Company: Join a renowned agency known for its inclusive culture and innovative communications.
- Benefits: Enjoy a diverse work environment, opportunities for growth, and the chance to influence culture.
- Why this job: Be at the forefront of social media strategy, driving engagement and making a real impact.
- Qualifications: Proven senior-level experience in social or digital roles, with strong communication and strategic skills.
- Other info: Collaborate with a talented team on high-profile accounts and stay ahead of social trends.
The predicted salary is between 43200 - 72000 £ per year.
Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability, we want to hear from you.
The team exists to service all clients within the agency on both a consulting and paid basis, ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 8 specialists plugging into many integrated accounts on both a retained and project basis, including Danone, Mars, EY, You Can Adopt, and the NHS.
As a Senior Account Director in our Social Media team, you will be the heartbeat of client relationships, the architect of compelling digital campaigns, and a trusted voice within our agency. From big brand launches to movement-led storytelling, you will deliver work that earns attention, shifts perception, and drives engagement at scale. Lead the account for key corporate, government and/or healthcare businesses whose work primarily lives on LinkedIn. This includes being the main client contact whilst internally coordinating the social strategy, content planning, design, data and paid media teams as well as integrating with the wider PR teams across the Freuds business.
You will also be supporting senior executives from global businesses on building personal brands, unlocking opportunities in thought leadership, employee advocacy and executive visibility. This will consist of the development of personal LinkedIn strategies as well as planning content for them on an ongoing basis. Oversee the delivery of multi-platform campaigns primarily across LinkedIn, but with some extending to Meta, TikTok, YouTube and beyond - ensuring tailored, effective content per channel.
Set and maintain exceptional creative standards - from campaign ideation to video content, graphic design, copy and reporting. Collaborate with our Data & Insight team to utilise social listening tools and trend monitoring to inform and evolve strategies. Stay on top of platform algorithm changes and social trends to optimise performance and spot new opportunities. Drive community engagement strategies that build loyalty, spark meaningful conversation and safeguard brand reputation.
Deliver expert paid media leadership - across strategy, targeting, creative optimisation, and performance analytics. Be the calm in the storm - offering proactive guidance in social media crisis situations, balancing speed with strategy. Evaluate and optimise campaigns with clarity, translating data into tangible results and demonstrating ROI to clients. Keep clients ahead of the curve, advising on platform developments, regulatory considerations and digital best practices.
In addition, you will take an active role in our belonging values - collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
Proven experience at senior level in a social or digital role, ideally within an agency setting.
A sharp understanding of the social landscape - platforms, trends, influencers, and what makes content cut through. Strategic thinking combined with creative courage. Exceptional communication skills, with the ability to simplify the complex and galvanise teams and clients alike.
Senior Social Media Manager (f/m/d) employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager (f/m/d)
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially on LinkedIn, as this role heavily focuses on corporate and government clients. Follow industry leaders and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Network with professionals in the social media space, particularly those who have experience in agency settings. Attend industry events or webinars to connect with potential colleagues and learn about the challenges they face.
✨Tip Number 3
Showcase your strategic thinking and creative skills by developing a mock campaign for a well-known brand. This will not only demonstrate your understanding of effective social media strategies but also give you a tangible example to discuss during interviews.
✨Tip Number 4
Stay updated on platform algorithm changes and best practices by subscribing to relevant newsletters or joining online communities. This knowledge will be crucial in demonstrating your expertise and ability to keep clients ahead of the curve.
We think you need these skills to ace Senior Social Media Manager (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in agency settings. Emphasise your strategic thinking and creative achievements that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills can contribute to the agency's goals. Mention specific campaigns or projects you've led that demonstrate your ability to drive engagement and influence culture.
Showcase Your Knowledge: Demonstrate your understanding of the latest social media trends and platform algorithms. Include examples of how you've adapted strategies based on these insights in previous roles.
Highlight Collaboration Skills: Since the role involves working with various teams, emphasise your experience in cross-functional collaboration. Provide examples of how you've successfully coordinated with different departments to achieve campaign goals.
How to prepare for a job interview at Confidential
✨Showcase Your Creative Mind
As a Senior Social Media Manager, creativity is key. Prepare examples of past campaigns you've led that pushed boundaries and influenced culture. Be ready to discuss your thought process and how you approached problem-solving in those situations.
✨Demonstrate Strategic Thinking
This role requires a sharp understanding of the social landscape. Come prepared with insights on current trends and how they can be leveraged for client success. Discuss how you would approach developing a social strategy for a specific client or campaign.
✨Communicate Clearly and Confidently
Exceptional communication skills are essential. Practice simplifying complex ideas and presenting them clearly. You might be asked to explain a complicated social media concept, so ensure you can articulate your thoughts effectively.
✨Emphasise Team Collaboration
The role involves coordinating with various teams. Share experiences where you successfully collaborated with others to achieve common goals. Highlight your ability to connect authentically with team members and clients alike.
