Senior Brand Copywriter & Tone of Voice Lead
UK-wide Full-time 35 hours per week
An opportunity for an exceptional brand copywriter to shape the voice of a leading international professional services firm.
The role will lead the creation and rollout of a distinctive brand voice, turning brand strategy into compelling, confident and memorable copy across digital, campaigns, client communications, recruitment and early careers.
This is a hands-on creative role for someone who can develop big ideas, find the right words and make complex messages simple, engaging and commercially relevant.
The role
- Create original, high-impact brand and campaign copy across web, advertising, social, film, email, recruitment and marketing channels.
- Help define and embed a distinctive tone of voice, developing practical principles, examples and guidance.
- Turn complex business and professional services messages into clear, human and compelling communications.
- Develop headlines, propositions, straplines, messaging frameworks and creative concepts.
- Build reusable copy, templates and tools to help colleagues communicate consistently across international markets.
- Work closely with senior stakeholders, creative partners and content teams to bring the brand to life.
- Deliver workshops, coaching and practical guidance to build writing capability across the business.
- Explore AI-assisted workflows while protecting quality, accuracy and brand distinctiveness.
The person
The successful candidate will be an experienced senior brand or creative copywriter, with a strong portfolio of original brand, campaign and tone-of-voice work.
They will bring:
- Experience leading copy development for a major brand launch, rebrand or tone-of-voice transformation.
- A flair for memorable language, strong creative concepts and distinctive verbal identities.
- The ability to translate brand strategy into concise, audience-led copy across multiple channels.
- Experience simplifying complex subject matter without losing accuracy or credibility.
- Confidence influencing senior stakeholders and challenging generic, jargon-heavy writing.
- Experience developing practical brand guidelines, messaging frameworks and coaching materials.
- The ability to manage multiple briefs and deadlines in a fast-paced, international environment.
- An interest in using AI creatively and responsibly.
Professional services or legal sector experience would be advantageous, but is not essential.
The opportunity
A chance to make a tangible impact on a major brand transformation, shape how an international organisation communicates and leave behind a distinctive, practical and lasting verbal identity.
Senior Brand Copywriter and Tone of Voice Lead employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
