Paid Media Marketing Specialist
Job Title: Paid Media Marketing Specialist
Type: Contract, Daily Rate
Pay Rate: 275- 300 per day
IR35 Determination: Inside IR35 (paid via Umbrella)
Start: ASAP / Urgent
Location: London (Hybrid)
Duration: 6 Months (initial duration - extension / temp-to-perm options)
Paid Media Marketing Specialist
CPS Group UK are delighted to be working with a global financial services organisation to appoint an experienced Paid Media Marketing Contractor to support lead generation, pipeline growth, and revenue across multiple UK&I brands.
This is a hands-on performance marketing role combining traditional Paid Media expertise with emerging Answer Engine Optimisation (AEO) capabilities. You'll work across paid and organic channels to improve visibility, drive high-quality leads, and maximise campaign performance.
Key Responsibilities
- Manage and optimise paid media campaigns across Google, Bing, Meta, LinkedIn, TikTok and other channels.
- Work closely with marketing, sales, data and agency partners to improve campaign performance and lead quality.
- Analyse campaign and website data to identify optimisation opportunities.
- Produce performance reporting and stakeholder presentations.
- Support SEO and AEO initiatives to improve visibility across AI-powered search platforms, including ChatGPT, Gemini and Copilot.
- Troubleshoot campaign, tracking and data issues, implementing solutions quickly.
- Collaborate across multiple teams to optimise the customer journey and drive revenue growth.
Required Experience
- 5+ years' experience managing performance-focused Paid Media campaigns.
- Strong experience across Google Ads, Microsoft Ads, Meta, LinkedIn and other major channels.
- Proven ability to generate high-quality SMB leads.
- Strong SEO knowledge and understanding of AI search/AEO principles.
- Experience using Google Analytics (GA4), Google Tag Manager and Google Search Console.
- Agency management experience.
- Excellent stakeholder management, analytical and project delivery skills.
- Strong Excel and PowerPoint skills.
- Previous experience within fintech, financial services or a similar B2 B environment is highly desirable.
Desirable Skills
- Experience with Skai (Kenshoo), Mediahawk, Salesforce or Marketo.
- Affiliate marketing or influencer campaign experience.
- Previous agency-side experience.
Key Skills:
Paid Media, PPC, Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, Paid Social, Performance Marketing, Lead Generation, Demand Generation, SEO, AEO (Answer Engine Optimisation), GA4, Google Analytics, Google Tag Manager, Google Search Console, Conversion Optimisation, Campaign Management, Digital Marketing, Marketing Analytics, Attribution, Reporting, Stakeholder Management, Agency Management, Salesforce, Marketo, SMB Marketing, B2 B Marketing
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Paid Media Marketing Specialist employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
