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For Companies At a Glance
- Tasks: Lead digital marketing strategy, optimise user journeys, and drive revenue growth.
- Company: Join a dynamic SaaS business focused on innovative digital solutions.
- Benefits: Enjoy hybrid working, 25+ holidays, wellness programs, and enhanced family leave.
- Why this job: Be part of a growing team that values collaboration and creativity in a fast-paced environment.
- Qualifications: 5-7 years in senior digital marketing, expertise in HubSpot, and strong analytical skills required.
- Other info: Opportunity to mentor a talented team and make a significant impact on business growth.
The predicted salary is between 60000 - 84000 £ per year.
Role: Director of Digital Marketing
Salary: £75,000 - £100,000
Hours: 9am - 5pm Monday - Friday (flexibility)
Benefits:
- Hybrid working flexibility
- Health and wellbeing
- Social gatherings
- Holidays - 25 days + stats
- Enhanced family friendly leave
- Maternity and paternity pay
- Life assurance
- Pension 5%
Hybrid work model with collaborative days in our Sheffield HQ. Competitive benefits package, including pension, holiday allowance up to 38 days, life assurance, and wellness programs.
Position Overview:
Elevation Recruitment Group's Marketing Division are pleased to be working with a SaaS business to recruit a Head of Digital Marketing reporting to the Product and Marketing Director. The Head of Digital Marketing will lead the digital marketing strategy, driving revenue growth equally through new business acquisition and the optimisation of opportunities within our existing customer base. This role will leverage in-platform techniques, customer journey mapping, and data-driven decision-making to deliver measurable results. You will be responsible for optimising digital channels, improving the website and platform user journey, and managing lead generation strategies. The ideal candidate will have a proven track record of delivering digital growth for small to mid-sized companies and experience building and developing high-performing teams. You will lead a small but growing team of digital marketers and CRO specialists, reporting directly to the Marketing Director and collaborating cross-functionally to ensure alignment with business objectives.
Responsibilities:
- Strategic Digital Marketing: Develop and implement a comprehensive digital marketing strategy that balances new customer acquisition with cross-sell and up-sell initiatives within the existing customer base. Use customer journey mapping to optimise lifecycle marketing and in-platform techniques to enhance engagement and revenue growth.
- Revenue Growth and Commercial Impact: Drive revenue growth through multi-channel digital marketing, including PPC, SEO, paid social, email, and display advertising, with measurable success in both new business and customer expansion.
- Conversion Rate Optimisation (CRO): Own and refine CRO strategies to improve user journeys across the website and platform, enhancing engagement and conversion rates for both new and existing customers.
- HubSpot and CRM Mastery: Oversee all CRM and marketing automation strategies, ensuring optimal utilisation of HubSpot to drive lead generation, nurture campaigns, and customer retention.
- Data-Driven Decision Making: Set and track KPIs for all campaigns, using data to make informed decisions and optimise marketing performance. Deliver regular reports and insights to the leadership team, demonstrating ROI and continuous improvement.
- Team Growth and Leadership: Build, lead, and mentor a growing digital marketing team, fostering a high-performance culture focused on collaboration, learning, and results. Scale the team to meet business growth demands while maintaining efficiency and delivering exceptional outcomes.
- Stakeholder and Agency Management: Collaborate with internal teams, including product, UX, and development, to ensure the platform and website are user-friendly, accessible, and SEO-optimised. Manage external agency relationships to supplement in-house expertise where needed.
Skills and Qualifications:
- 5-7+ years in a senior digital marketing role, with demonstrable success in growing small to mid-sized companies.
- Proven expertise in demand generation, customer acquisition, cross-sell/up-sell, and lead generation strategies.
- Strong experience in HubSpot as an essential tool for CRM, marketing automation, and customer journey mapping.
- Comprehensive knowledge of PPC, SEO, paid social, and email marketing strategies.
- Strong commercial acumen with a strategic mindset, coupled with a track record of achieving measurable results.
- Advanced analytical skills with experience using tools such as Google Analytics and other marketing performance platforms.
- Proven experience building and developing high-performing teams in a fast-paced environment.
Qualifications:
- Bachelor's degree in Digital Marketing, Business, or a related field.
- Experience in the B2B Edtech environment.
- Experience of marketing a business that offers memberships.
- Certifications in Google Analytics, Google Ads, or similar platforms.
Marketing Manager - CRM & Digital employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - CRM & Digital
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in SaaS and CRM. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could give you an edge.
✨Tip Number 2
Familiarise yourself with HubSpot and other CRM tools if you haven't already. Consider taking online courses or certifications to demonstrate your expertise, as this will be a key aspect of the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven revenue growth through digital marketing strategies in previous roles. Be ready to share metrics and outcomes that showcase your success in customer acquisition and retention.
✨Tip Number 4
Research the company’s current digital marketing efforts and think critically about areas for improvement. This will not only help you understand their needs but also allow you to present actionable ideas during your interview.
We think you need these skills to ace Marketing Manager - CRM & Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in CRM and lead generation. Use specific metrics to demonstrate your success in previous roles, such as revenue growth or conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with HubSpot and data-driven decision-making, as these are key aspects of the role.
Showcase Your Achievements: When detailing your work history, focus on achievements that relate to the job requirements. Highlight any successful campaigns you've led, particularly those that involved customer acquisition and optimisation strategies.
Prepare for Data-Driven Questions: Be ready to discuss how you use data to inform your marketing strategies. Prepare examples of KPIs you've set and tracked in past roles, and be prepared to explain how you've used analytics tools to drive results.
How to prepare for a job interview at Confidential
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experiences in digital marketing, especially focusing on how you've driven revenue growth and optimised customer journeys. Highlight specific campaigns you've led and the measurable results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss the KPIs you set and how you tracked them to optimise performance.
✨Emphasise Team Leadership Skills
As you'll be leading a growing team, share your experiences in building and mentoring teams. Talk about your leadership style and how you've fostered a high-performance culture in previous roles.
✨Familiarise Yourself with HubSpot
Given the importance of HubSpot in this role, ensure you can discuss your proficiency with the platform. Be ready to explain how you've utilised it for CRM, marketing automation, and customer journey mapping in past positions.
