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- Tasks: Join us as a Marketing Executive to drive growth for our exciting events and conferences.
- Company: Real Deals Media is a leading B2B media group focused on private equity and business sectors.
- Benefits: Enjoy a dynamic work environment with opportunities for career growth and development.
- Why this job: Be part of a prestigious team, shaping industry-leading events that make an impact.
- Qualifications: B2B events marketing experience and a passion for data-driven strategies are essential.
- Other info: Flexible working options available; perfect for high school and college students looking to kickstart their careers.
The predicted salary is between 28800 - 48000 £ per year.
Real Deals Media is a leading B2B media and publishing group, focusing on the private equity and growing business sectors. We publish private equity intelligence platforms designed for the European mid-market and host some of the industry’s most prestigious award ceremonies and conferences. We are now looking for amazing new talent to be a part of our ambitious growth story.
Our events portfolio consists of a broad range of conferences, seminars and awards programmes in collaboration with our Publications, focused on business, finance and private equity. These include our long-standing (20 years +) Award ceremonies, such as the Growing Business Awards and Europe’s leading private equity award ceremony, the Private Equity Awards, and a full annual calendar of market leading conferences and breakfast briefings.
We are currently looking for an enthusiastic marketing executive to help us implement the growth strategy for our events businesses. The right person will be results driven, a genuine all-rounder, and have a strong interest in taking the next step in their career in B2B events marketing.
- Working closely with the Marketing Director to develop and implement a targeted marketing plan that accelerates the growth of both delegate numbers and sponsorship of our events business.
- Effectively executing a well planned 12-month marketing campaign schedule for each event, reporting on success measures at regular intervals.
- Developing and implementing a clear plan around data usage to ensure accurate targeting and good practice.
- Working with the marketing director to identify areas where we can improve our data, systems and processes and help to drive results.
- Working closely with the delegate and sponsorship sales teams to align marketing and sales growth plans.
- Writing, editing and proofreading content for emails, websites, advertisements, brochures and other material.
- Working with logistics to maintain up to date event information on our websites.
- Implementing podcast/webinar campaigns to drive participation numbers.
- Implementing and analysing PPC and organic social campaigns, in particular LinkedIn and Google Ads.
- Monitoring competitors, benchmarking against our products.
- Executing email campaigns, ensuring emails are going to the correct data.
- Setting up event websites using the Evessio event platform.
- Filling in pre and post event reports with analytical information.
B2B events marketing experience is required. The role is analytical and data driven.
Salary: Based on experience.
Marketing Executive - Conferences & Events employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Conferences & Events
✨Tip Number 1
Familiarise yourself with the B2B events marketing landscape, especially in private equity and finance. Understanding the nuances of this sector will help you speak confidently about industry trends during interviews.
✨Tip Number 2
Network with professionals in the events marketing field, particularly those who have experience in B2B settings. Attend relevant conferences or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your data-driven approach led to measurable success.
✨Tip Number 4
Stay updated on the latest digital marketing tools and platforms, especially those related to PPC and social media. Being knowledgeable about tools like Google Ads and LinkedIn will demonstrate your readiness to hit the ground running.
We think you need these skills to ace Marketing Executive - Conferences & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B events marketing. Focus on specific achievements, such as successful campaigns you've executed or data-driven results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in developing marketing plans and executing campaigns for events.
Showcase Your Analytical Skills: Since the role requires an analytical approach, include examples of how you've used data to drive marketing decisions. Discuss any tools or methods you’ve employed to measure campaign success.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is crucial in marketing roles.
How to prepare for a job interview at Confidential
✨Know Your Events
Familiarise yourself with Real Deals Media's events portfolio. Understand the key conferences and awards they host, and be prepared to discuss how your marketing strategies can enhance these events.
✨Showcase Your Analytical Skills
Since the role requires a data-driven approach, be ready to share examples of how you've used data to inform marketing decisions in the past. Highlight any experience with PPC campaigns or analytics tools.
✨Align with Their Growth Strategy
Research the company's growth strategy and think about how you can contribute. Be prepared to discuss specific ideas for increasing delegate numbers and sponsorships based on your understanding of their target audience.
✨Prepare for Content Creation Questions
As the role involves writing and editing content, be ready to discuss your experience in creating marketing materials. Bring examples of your work, such as emails or brochures, to demonstrate your skills.
