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- Tasks: Lead the marketing strategy for a dynamic fintech, driving brand growth and customer engagement.
- Company: Join a fast-paced fintech company focused on innovation and market leadership.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Shape the future of fintech while making a real impact in a growing industry.
- Qualifications: 8-12 years of marketing experience in fintech or high-growth tech environments.
- Other info: Be part of a high-performing team with excellent career advancement potential.
The predicted salary is between 43200 - 72000 £ per year.
The Marketing Director will own the end-to-end marketing strategy across this multi-product fintech. You will be accountable for brand development, brand awareness, customer acquisition, and growth across all channels. This role is central to our scaling journey: building the marketing foundation, shaping our voice in the market, and driving adoption across both B2C and B2B audiences.
Key Responsibilities
- Strategic Leadership & Growth
- Build and execute a unified marketing strategy across all products and customer segments (consumer, SME, corporate).
- Own customer acquisition, activation, and retention strategies across paid, earned, owned, and partner channels.
- Develop clear growth frameworks such as OKRs, funnel metrics, CAC/LTV modelling, and channel performance dashboards.
- Define and evolve the brand strategy, architecture, messaging, and tone of voice across the full product suite.
- Oversee creative direction, ensuring brand consistency and strong product differentiation.
- Lead narrative development for product launches, investor communications, pitch decks, and broader thought leadership.
- Digital & Performance Marketing
- Build a scalable paid media strategy across social, search, programmatic, affiliate, and video channels.
- Own website strategy, conversion optimisation, landing pages, and overall CRO.
- Develop a culture of growth experimentation (A/B tests, funnel optimisation, creative testing).
- Customer Lifecycle & CRM
- Build an integrated CRM lifecycle covering onboarding, activation, engagement, upsell, and retention.
- Deploy automation, segmentation, and personalisation across email, push, in-app, and web channels.
- Manage tools such as HubSpot, Braze, or similar to create streamlined, scalable journeys.
- Product Marketing
- Translate complex fintech capabilities into clear, compelling value propositions for B2C and B2B audiences.
- Own go-to-market (GTM) plans for new features, product expansions, and market launches.
- Conduct customer insights, persona development, and competitive analysis to inform product direction.
- PR, Communications & Market Presence
- Lead PR strategy, media relations, industry commentary, and thought leadership.
- Strengthen Volopa’s presence across fintech, payments, FX, SME finance, and digital money management sectors.
- Represent the brand at events, conferences, and key industry forums.
- Team Building & Operations
- Build and scale a small, high-performing marketing team across acquisition, CRM, content, and product marketing.
- Manage agency relationships and negotiate strategic marketing partnerships.
- Own the marketing budget, ensuring efficient allocation and strong ROI.
Skills & Experience Required
- 8–12+ years of progressive marketing experience in fintech, payments, FX, SaaS, or high-growth digital products.
- Proven experience scaling marketing functions in early-stage or rapidly scaling technology companies.
- Deep expertise across digital acquisition, CRM/lifecycle, product marketing, and brand strategy.
- Strong commercial acumen with experience using data and analytics to drive growth decisions.
- Hands-on, entrepreneurial mindset with the ability to operate both strategically and tactically.
- Excellent communicator and cross-functional collaborator, comfortable working closely with C-suite stakeholders.
- Experience with regulated financial products or compliance-heavy environments (advantage).
Marketing Director employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in fintech. Use case studies to demonstrate how you've driven customer acquisition or brand growth. This will make you stand out when we’re looking for someone to lead our marketing strategy.
✨Tip Number 3
Prepare for interviews by knowing our brand inside out. Research our products, understand our market position, and think about how you can contribute to our growth. Bring fresh ideas to the table; we love candidates who can think strategically and creatively!
✨Tip Number 4
Don’t just apply anywhere—apply through our website! It shows you're genuinely interested in joining us at StudySmarter. Plus, it helps us keep track of your application and makes it easier for us to get back to you quickly.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in fintech and how you've successfully built marketing strategies before. We want to see how you can bring your unique flair to our brand!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don't forget to mention specific achievements that demonstrate your expertise in customer acquisition and brand development.
Showcase Your Data Skills: Since data-driven decisions are key in this role, make sure to highlight your experience with metrics like CAC/LTV modelling and funnel performance. We love seeing how you've used data to drive growth in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at Confidential
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and funnel performance. Brush up on these concepts and be ready to discuss how you've used them in past roles to drive growth.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in building and executing marketing strategies across various channels. Have specific examples ready that highlight your ability to align marketing efforts with business goals, especially in a fintech context.
✨Demonstrate Brand Development Skills
Since brand strategy is crucial for this role, think about how you've shaped brand messaging and voice in previous positions. Be prepared to share your approach to maintaining brand consistency while differentiating products in a competitive market.
✨Highlight Team Leadership Experience
This role involves building and scaling a marketing team, so be ready to discuss your leadership style and experiences. Share examples of how you've fostered collaboration and driven results within your teams, especially in high-growth environments.
