At a Glance
- Tasks: Manage and optimise our corporate and event websites for peak performance and user engagement.
- Company: Join a dynamic team focused on digital excellence and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
- Why this job: Make a real impact on our digital presence and drive business growth.
- Qualifications: Experience in website management, SEO, and analytics is essential.
The predicted salary is between 36000 - 44000 £ per year.
Role Overview
We are seeking a Website and Digital Performance Manager to own and optimise our digital estate across corporate and event websites.
This role will be responsible for website performance, SEO, analytics, reporting, user experience improvements, and supporting the delivery of digital initiatives that drive engagement, lead generation, and business growth.
The successful candidate will act as the key link between Marketing, Design, Product and Development teams, ensuring our websites remain effective, up-to-date, and aligned with business objectives.
Key Responsibilities
- Own the day-to-day management of our brand and event websites, ensuring content is accurate, up to date, and aligned with brand standards.
- Manage website updates, enhancements, development requests, and basic front-end changes where appropriate.
- Identify and implement improvements to user experience, website performance, and conversion rates.
- Develop and execute SEO strategies, including keyword research, competitor analysis, and technical SEO optimisation.
- Monitor website traffic, rankings, search performance, and conversion metrics, proactively recommending improvements.
- Own website analytics and reporting, managing tools such as Google Analytics, Google Tag Manager, and Search Console.
- Create dashboards and provide regular reporting, insights, and recommendations to marketing and business stakeholders.
- Support the creation, launch, optimisation, and performance measurement of event websites to drive registrations and lead generation.
- Act as the primary marketing contact for website projects, liaising with internal and external developers on enhancements and issue resolution.
- Ensure website governance, compliance, and best practices are maintained across all digital properties.
Skills and Experience
Essential
- Experience managing multiple websites in a B2 B environment.
- Strong understanding of SEO principles and best practices.
- Advanced Google Analytics experience.
- Experience creating dashboards and performance reports.
- Understanding of CMS platforms and website management processes including Wordpress and Bizzabo.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable recommendations.
- Excellent stakeholder management and communication skills.
Desirable
- Knowledge of Google Tag Manager and Search Console.
- Basic HTML, CSS, and front-end development knowledge.
- Experience with UX principles and conversion rate optimisation.
- Familiarity with BI and reporting tools such as Power BI, Looker Studio, or Tableau.
- Success Measures
- Improved website performance and user engagement.
- Increased organic search visibility and traffic.
- Enhanced reporting and data-driven decision-making.
- Reduced dependency on external website support.
- Effective management and optimisation of event websites.
- Delivery of a consistent and high-performing digital experience across all web properties.
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Website and Digital Performance Manager in London employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Website and Digital Performance Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Website and Digital Performance Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
