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- Tasks: Lead and optimise paid media campaigns to boost brand awareness and customer acquisition.
- Company: Join a dynamic team in the fast-paced digital marketing industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on campaign performance and drive revenue growth.
- Qualifications: 7+ years in paid media management with strong analytical skills.
- Other info: Collaborative environment with mentorship opportunities for junior team members.
The predicted salary is between 43200 - 72000 £ per year.
As a Senior Paid Media Manager, you will play a critical role in improving the ROI and performance of our paid digital campaigns. You'll focus on launching and optimizing campaigns that acquire new customers as well as retention. Using analytics and performance data, you'll ensure our digital campaigns drive demand, perform effectively, and contribute to revenue growth and profitability. As part of the UK Digital Sales team, you'll work closely with product marketing, content, channel specialists and sales teams to enhance our paid media strategy through data-driven insights and campaign management.
DELIVERABLES
- Lead strategic planning, execution, and optimisation of paid media campaigns to drive brand awareness, demand generation, customer acquisition and retention.
- Develop comprehensive paid media plans aligned with business goals, marketing initiatives, and integrated campaigns.
- Analysis and provide product recommendations based on competition, LTV and profitability.
- Collaborate with cross-functional teams including creative, technical, UX, Sales, and Operations—to ensure message cohesion and funnel performance tracking.
- Identify opportunities in current paid channels (PPC, Paid Social, Display, CTV) and campaigns and develop action plans to enhance overall performance.
- Stay current with industry trends, platform updates, and emerging technologies to maintain leadership in paid media innovation.
- Partner with Product Marketing and Sales teams to conduct A/B tests, determining the most effective messaging, creative, and targeting strategies for each campaign.
- Share your knowledge of the channels and audiences with the digital channel specialists. Be the expert on your audiences and platforms.
- Regularly review publishers’ performance, campaign metrics, and deliverables, and conduct weekly business reviews to assess and optimize contributions.
- Analyse campaign effectiveness and performance to enhance ROI. Recommend budget reallocation to high-performing campaigns and channels while identifying areas for improvement.
- Present campaign results and insights to internal stakeholders, including senior management.
- Leverage data from Google Analytics, Google Ads, Facebook Business Manager, and third-party attribution tools to drive campaign optimization.
- Skilfully translate complex data into clear, actionable insights for stakeholders who aren't deeply familiar with paid media.
- Manage budget allocation, bid strategies, and audience segmentation to maximize return on ad spend (ROAS).
- Track and report on media spend, adjusting as necessary to align with campaign goals and market conditions.
- Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
SKILLS
- You have proven success in scaling paid media channels, driving measurable growth and elevating demand generation, actively finding ways and making asks to senior leaders.
- Minimum of 7 + years of experience in paid media management with a strong understanding of paid search, paid social, and programmatic.
- Familiarity with attribution models, lead scoring, and marketing funnel strategies.
- Strong understanding of the mobile telecommunications industry, including consumer behaviour, acquisition and digital trends.
- Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
- Experience leading campaigns across Google Ads, LinkedIn, Amazon, Facebook, Twitter, Paid Search, programmatic display and automated platforms.
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Proficient in analytics tools such as Google Analytics, Datorama, Data Studio, and other performance reporting platforms.
- Excellent communication, negotiation, and interpersonal skills.
- Strong project management abilities with a focus on detail and deadlines.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Proactive, results-oriented, and able to work both independently and as part of a team.
Senior Paid Media Manager in London employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of your past campaigns that highlight your successes in driving ROI and performance. We want to see how you’ve made an impact, so don’t hold back!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current trends and tools in paid media. We recommend practising common interview questions and having data-driven examples ready to demonstrate your skills and experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Senior Paid Media Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience with paid media campaigns, analytics, and collaboration with cross-functional teams. We want to see how your skills align with our goals!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve improved ROI and performance in past roles. Use numbers and data to back up your claims. We love seeing tangible results!
Keep It Clear and Concise: When writing your application, be clear and to the point. Avoid jargon unless it’s relevant to the role. We appreciate straightforward communication that gets right to the heart of your experience and skills.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Confidential
✨Know Your Numbers
As a Senior Paid Media Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI, ROAS, and LTV. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you used data to drive decisions.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to campaign management. Think about how you've developed comprehensive paid media plans in the past. Highlight your experience with A/B testing and how you’ve optimised campaigns based on performance data.
✨Collaboration is Key
This role involves working closely with various teams. Be prepared to share examples of how you've collaborated with creative, technical, and sales teams to ensure message cohesion and effective funnel performance. Communication is crucial!
✨Stay Ahead of Trends
The digital landscape is always changing. Research current trends in paid media and be ready to discuss how you've adapted to new technologies or strategies. Showing that you're proactive about staying informed will impress your interviewers.
