At a Glance
- Tasks: Analyse marketing performance and optimise media investments for impactful results.
- Company: Join a transformative organisation focused on data-driven marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real difference in marketing effectiveness and customer engagement.
- Qualifications: Strong SQL skills and experience in performance marketing analytics.
The predicted salary is between 45000 - 55000 £ per year.
This is an opportunity to join an organisation investing heavily in marketing effectiveness and customer analytics. Sitting within a commercial analytics function, you'll play a key role in helping marketing teams understand performance, optimise media investment, and work with MMM models.
The organisation is undergoing significant transformation across data, analytics, and marketing. Analytics plays a central role in commercial decision-making, with teams working closely with stakeholders to improve customer acquisition, engagement, and long-term value. The business is continuing to expand its analytical capabilities and is investing in modern data platforms, marketing measurement, and advanced modelling to support smarter marketing decisions.
As a Senior Analyst, Performance Marketing, you will partner closely with marketing stakeholders to deliver insights that improve paid media effectiveness and maximise return on investment. Key responsibilities include:
- Building and maintaining analytical solutions to measure paid media performance across channels and campaigns
- Using SQL to create scalable datasets and automate reporting processes
- Delivering deep-dive analysis into customer acquisition, conversion, retention, and campaign effectiveness
- Developing dashboards and reporting solutions to support marketing decision-making
- Working with marketing teams and agency partners to establish robust measurement frameworks
- Supporting Marketing Mix Modelling (MMM) initiatives by preparing data inputs, validating outputs, and helping stakeholders interpret results
- Assessing attribution models and identifying opportunities to improve marketing measurement
- Translating complex analytical findings into clear commercial recommendations
- Collaborating with data engineering and technology teams to ensure data quality and reliable reporting
Your Skills & Experience:
- Strong commercial experience using SQL for data extraction, transformation, and analysis
- Experience working within performance marketing, digital marketing analytics, or paid media analytics
- Understanding of paid media measurement, ROI, ROAS, attribution, and marketing effectiveness
- Experience building dashboards and analytical products using tools such as Power BI, Tableau, or Looker
- Exposure to Marketing Mix Modelling (MMM), including supporting model inputs, interpreting outputs, or working alongside modelling teams
- Experience using Python or R for analysis and automation is beneficial
- Strong stakeholder management skills with the ability to communicate analytical insights to non-technical audiences
- Experience working with large-scale customer, campaign, or marketing datasets
Senior Analyst- Performance Marketing in London employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst- Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst- Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
