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- Tasks: Create compelling content that drives sales and engages customers.
- Company: Dynamic B2B marketing team focused on innovation and results.
- Benefits: Flexible work environment, competitive salary, and growth opportunities.
- Why this job: Be the creative force behind impactful campaigns and sales success.
- Qualifications: Strong writing skills and experience in B2B marketing.
- Other info: Collaborative culture with a focus on storytelling and alignment.
The predicted salary is between 36000 - 60000 £ per year.
We’re seeking a creative, strategic, and execution-driven Content & Sales Enablement Manager to power our go-to-market engine. This hybrid role bridges marketing and sales by owning full-funnel content creation while enabling our sales team with the right messaging, materials, and campaigns to close deals faster. You’ll play a key role in crafting compelling content that converts—whether it’s through targeted ABM campaigns, persuasive sales collateral, or top-funnel thought leadership. This is an ideal role for a B2B marketer who thrives on alignment, storytelling, and results.
Key Responsibilities
- Content Marketing & Copywriting
- Write high-converting content for B2B (and some B2C) campaigns, including emails, landing pages, and nurture sequences.
- Create thought leadership assets: white papers, eBooks, guides, and case studies that drive awareness and lead generation.
- Turn internal or external data into Digital PR opportunities and media-ready content.
- Audit and update website copy to reflect evolving product value and brand voice.
- Optimize legacy content for SEO and performance.
- Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, etc.
- Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks.
- Build and manage a centralized content library that’s easy for AEs to access and use.
- Partner with demand gen and paid media teams to ensure content aligns with funnel strategy.
Sales Enablement Content Manager in London employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Content Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your best work. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their goals, especially in content creation and sales enablement.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the extra step to engage with us directly. It shows initiative and enthusiasm!
We think you need these skills to ace Sales Enablement Content Manager in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! We want to see how you can think outside the box and create compelling content. Use examples from your past work that demonstrate your ability to write high-converting B2B content.
Tailor Your Message: Make sure to align your application with our job description. Highlight your experience in sales enablement and content marketing, and show us how you've successfully bridged the gap between marketing and sales in previous roles. Personalisation goes a long way!
Data-Driven Storytelling: We love a good story backed by data! In your application, include examples of how you've turned data into compelling content or campaigns. This will show us that you understand the importance of metrics in driving results.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're serious about joining the StudySmarter team!
How to prepare for a job interview at Confidential
✨Know Your Content Inside Out
As a Sales Enablement Content Manager, you’ll need to demonstrate your understanding of high-converting content. Brush up on examples of successful B2B campaigns you've worked on and be ready to discuss how you crafted compelling messaging that drove results.
✨Showcase Your Collaboration Skills
This role requires working closely with sales and marketing teams. Prepare examples of how you've collaborated in the past, particularly in aligning content with sales strategies. Highlight any specific projects where your teamwork led to improved outcomes.
✨Be Ready to Discuss Metrics
Understanding performance is key in this position. Be prepared to talk about how you’ve measured the success of your content. Bring data or case studies that showcase your ability to optimise content for SEO and performance.
✨Demonstrate Your Strategic Thinking
This role is all about bridging marketing and sales. Think about how you can articulate your strategic approach to content creation. Prepare to discuss how you would align content with the sales funnel and what tactics you would use to ensure it resonates with the target audience.
