At a Glance
- Tasks: Lead influencer marketing strategies and manage impactful campaigns for top consumer brands.
- Company: Exciting consumer brand with a focus on culture and innovation.
- Benefits: Competitive pay, hybrid work model, and a chance to shape brand narratives.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Make a real impact in influencer marketing and drive authentic connections.
- Qualifications: Experience in influencer marketing and strong stakeholder management skills.
The predicted salary is between 51750 - 63250 £ per year.
Robert Half are thrilled to be working with an exciting consumer brand in their search for an Influencer Marketing Lead to take ownership of influencer marketing across a portfolio of much-loved consumer brands. This is a high-impact opportunity to shape how some of the UK's biggest brands show up in culture - building credible, authentic relationships with talent, creators and experts that drive conversation, advocacy and measurable business impact.
You'll sit within a leading Integrated Brand Communications team, working across marketing, social, PR, media, science, nutrition and corporate communications to make influencer marketing a truly integrated part of the wider brand ecosystem. With responsibility for a multi-million-pound influencer marketing budget, this is a role where you'll have genuine ownership, influence and the opportunity to raise the bar for influencer marketing across the business.
Key Details:
- Pay: £215 - £230/day, DOE
- Location: Chiswick
- Working Pattern: Hybrid - 2 days onsite, 3 days remote
- Contract Length: 6 months
Responsibilities:
- Set the strategy: Develop and lead influencer strategies aligned to brand growth, culture and earned media objectives.
- Spot the talent: Identify, recruit and manage the right mix of talent - from celebrities and creators to micro-influencers and healthcare professionals.
- Lead campaigns: Own influencer campaigns end-to-end, from negotiation and contracting through to briefing, content delivery and reporting.
- Build relationships: Develop strong, long-term relationships with talent, agencies and internal stakeholders.
- Drive integration: Embed influencer thinking across social, PR, media and the wider marketing ecosystem.
- Measure impact: Own KPIs, reporting and optimisation, using data to grow Share of Influence and Earned Media Value.
- Raise the bar: Bring emerging trends, best practice and new ideas to continuously improve influencer marketing capability across the business.
Requirements:
- Proven experience developing and activating influencer marketing strategies aligned to business objectives.
- A strong understanding of the wider social, digital, influencer, earned media and content ecosystem.
- A performance mindset, with a genuine passion for testing, learning and optimising.
- Experience managing influencer campaigns from strategy through to execution and measurement.
- Confidence managing significant budgets and multiple stakeholders.
- Experience using influencer/social listening platforms such as Traackr, Sprinklr, Hootsuite or similar.
- Exceptional organisation and the ability to thrive in a fast-moving, constantly evolving environment.
- Strong stakeholder management skills and the confidence to influence at all levels.
- A naturally curious, culturally aware mindset - someone who understands what people are talking about, why it matters and how brands can authentically be part of the conversation.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.
Influencer Marketing Lead in London employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
