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- Tasks: Lead and innovate PPC strategies for a top North American brand.
- Company: Join a leading brand with a focus on growth and innovation.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in the D2C space while developing your leadership skills.
- Qualifications: 5+ years in Google Ads, strong analytical and leadership skills required.
- Other info: Dynamic role with a player-coach model and excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a strategic, innovative, and hands-on Head of PPC to drive paid search initiatives for a leading North American brand. As a key leader within our marketing team, you’ll have full ownership of PPC budget and work directly with senior leadership to drive the next phase of growth in the competitive D2C space. Own the full P&L of our paid search engine, utilizing Performance Max AI and pioneering bidding strategies to drive aggressive, profitable growth. You’ll develop and execute data-driven PPC strategies driving consistent, profitable growth. This is a player-coach role, where you’ll lead and develop the PPC team while staying hands-on with campaign execution and optimization.
Location: Remote (Global)
Key Skills Required:
- Google Ads mastery
- Performance Max AI & advanced bidding strategies
- Conversion Rate Optimization & A/B testing
- Data analysis & ROI optimization
- Team leadership (player-coach model)
Responsibilities:
- Develop and implement PPC strategies for online campaigns, ensuring alignment with overall marketing and business objectives.
- Own and optimize Google Ads accounts across keyword strategy, creative development, bidding, and budget management.
- Continuously analyze and assess campaign performance, making data-driven decisions to optimize ROI and achieve KPI targets.
- Conduct conversion rate optimization (CRO) activities, including A/B testing and landing page optimization, to improve ad performance and user experience.
- Collaborate with cross-functional teams, such as content, design, and web development, to create high-quality and relevant ad creatives and landing pages.
- Stay up-to-date with the latest PPC trends and best practices, applying this knowledge to improve campaign performance and efficiency.
- Prepare and present regular reports on PPC performance to senior management, highlighting key insights and recommending strategic actions.
Required Skills/Experience:
- 5+ years of hands-on experience managing large-scale Google Ads accounts.
- In-depth understanding of Google Ads, Google Analytics, and other PPC tools.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
- Excellent attention to detail and the ability to manage multiple tasks and deadlines simultaneously.
- Strong leadership and communication skills, with experience managing and developing a team.
- Knowledge of CRO best practices, including A/B testing and landing page optimization.
- Familiarity with e-commerce industry trends and best practices.
Beneficial Experience:
- Google Ads certification is a plus.
Head of PPC in London employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PPC in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the PPC space and let them know you're on the hunt for a Head of PPC role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including data-driven results and innovative strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends! Follow industry leaders and read up on the newest PPC strategies, especially around Performance Max AI. Being knowledgeable about current trends will help you stand out in interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Make sure to tailor your application to highlight your experience with Google Ads and team leadership, as these are key for the Head of PPC role.
We think you need these skills to ace Head of PPC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of PPC role. Highlight your Google Ads mastery and any successful campaigns you've led. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for PPC and how your strategic mindset aligns with our goals. Don’t forget to mention your experience with Performance Max AI and data-driven strategies.
Showcase Your Analytical Skills: Since this role is all about data, be sure to include examples of how you've used data analysis to optimise campaigns in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Confidential
✨Master the PPC Landscape
Before your interview, dive deep into the latest trends and best practices in PPC, especially around Google Ads and Performance Max AI. Familiarise yourself with recent case studies or success stories that showcase innovative bidding strategies. This will not only impress your interviewers but also show that you're proactive and passionate about the field.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to drive campaign performance. Bring along metrics or reports from past campaigns that highlight your ability to optimise ROI and achieve KPIs. Being able to articulate your thought process behind these decisions will demonstrate your analytical prowess.
✨Emphasise Team Leadership
Since this role involves leading a team, be ready to share your experiences in managing and developing others. Think of examples where you’ve successfully coached team members or collaborated with cross-functional teams. Highlighting your player-coach approach will resonate well with the interviewers.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific PPC challenges, such as a sudden drop in campaign performance or budget constraints. Practising your responses to these scenarios will help you convey your strategic thinking and problem-solving skills effectively during the interview.
