Fractional Finance Director D2C E-Commerce Brand London

Fractional Finance Director D2C E-Commerce Brand London

London Temporary 69750 - 85250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead strategic finance decisions and guide the leadership team for impactful growth.
  • Company: Join a profitable D2C e-commerce brand with a loyal customer base.
  • Benefits: Competitive daily rate, hybrid work model, and a chance to shape business strategy.
  • Other info: 12-month contract with opportunities for professional growth and development.
  • Why this job: Be at the forefront of financial strategy in a dynamic, AI-enabled environment.
  • Qualifications: Qualified accountant with experience in D2C e-commerce and board-level engagement.

The predicted salary is between 69750 - 85250 £ per year.

Harmonic is delighted to be partnering with a profitable, multi-million-pound D2C e-commerce business, with a loyal customer base across the UK, the US and beyond. With an established, AI-enabled finance function and a lean leadership team, the business is now repositioning for its next phase of growth, and this role sits at the centre of that.

The Fractional Finance Director will join the leadership team alongside the CEO and CTO, reporting to the CEO, two to three days a week. This is a strategic role rather than a hands-on one: a Senior Finance Manager leads day-to-day finance, management accounts and monthly reporting with support from external accountants, so your focus is senior challenge and judgement, testing commercial assumptions, sharpening the board narrative and keeping the leadership team focused on what drives commercial impact. You will line-manage the Senior Finance Manager and the Operations Lead, and hand back cleanly at the end of the cover period.

Key Responsibilities

  • Stress-test strategic direction with the CEO and CTO, using customer, retention and unit economics data to shape priorities, resource allocation, investment decisions, forecasts and plans.
  • Lead finance reporting to the board, including narrative, meetings and updates, and support the Chair on shareholder relations.
  • Guide leadership team decision-making, keeping the business focused on the priorities with the biggest commercial impact.
  • Line-manage the Senior FP&A Manager and the Operations Lead, setting priorities and supporting their development.
  • Oversee forecasting and statutory matters, stepping in for detailed review and judgement rather than production.
  • Own cash and treasury management.
  • Develop the finance stack and processes, exploring how AI can deliver sharper commercial insight.
  • Maintain continuity through the cover period and hand back cleanly.

Essential Experience

  • Qualified accountant (ACA / ACCA / CIMA).
  • FD or CFO experience in D2C e-commerce, subscription or consumer tech.
  • Track record of board and shareholder relationship management, and the confidence to challenge the leadership team and the board.
  • Experience partnering a CEO and leadership team to bring clarity through change.
  • Strong commercial and data fluency (customer cohorts, retention, CAC and LTV, pricing), and comfortable working with a modern, AI-enabled reporting stack.
  • Proven fractional or part-time track record, with high impact in two to three days a week.

Desirable Experience

  • Subscription or credit-based pricing models.
  • Experience repositioning a business for growth.
  • US market experience.

Rate: £600-£700/day

Contract Length: 12 months (2-3 days a week)

Location: London (Shoreditch), hybrid, with Thursdays in the office

Start Date: December 2026

At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.

Fractional Finance Director D2C E-Commerce Brand London employer: Confidential

As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.

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Contact Details:

Confidential Recruitment Team

We think you need these skills to ace Fractional Finance Director D2C E-Commerce Brand London

Strategic Financial Management
Board and Shareholder Relationship Management
Data Fluency
Customer Cohorts Analysis
Retention Metrics Analysis
Cash and Treasury Management
Forecasting