At a Glance
- Tasks: Create engaging email campaigns and shape customer journeys for the British Heart Foundation.
- Company: Join the British Heart Foundation, a leader in health and charity innovation.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: 12-month contract with potential for career development in a dynamic environment.
- Why this job: Make a real impact on customer engagement while working with cutting-edge technology.
- Qualifications: Experience in marketing automation and customer journey design is essential.
The predicted salary is between 29700 - 36300 £ per year.
Do you have experience creating email campaigns and digital communications that bring customer journeys to life? Want to help shape the future of customer engagement at British Heart Foundation? We're recruiting a Digital Journeys Senior Executive on 12-month fixed-term contracts to support one of our biggest digital transformation programmes.
About the role
British Heart Foundation is investing in Enterprise Foundations, an organisation-wide transformation programme designed to help us become a more customer-centric organisation through new technology, better use of data and more connected ways of working. As a Digital Journeys Senior Executive, you'll help deliver one of the programme's most significant workstreams: migrating our marketing automation platform from Dotdigital to Adobe and redesigning hundreds of campaigns into customer-centred journeys. You'll own assigned customer journeys from brief through to delivery, translating journey designs into live Adobe builds and configuring audience segmentation, workflow logic, personalisation and automation. Through rigorous testing and optimisation, you'll help ensure every communication delivers a relevant and connected customer experience. Working through a series of transformation sprints, you'll contribute to rebuilding and improving existing campaigns while helping establish new standards, processes and ways of working across the organisation. You'll work closely with colleagues across Digital, Data, Retention and Customer Journeys, gaining valuable experience in marketing automation, customer journey orchestration and digital transformation delivery. Your work will directly influence how we engage audiences and support more people to connect with BHF's mission.
About You
As our ideal candidate, you'll already have experience designing, building and delivering customer journeys, email campaigns or SMS communications within a marketing automation platform, alongside a strong understanding of audience segmentation, workflow logic and personalisation. You'll bring strong knowledge of customer journey design, marketing automation and campaign delivery, together with experience using customer data to create relevant, targeted communications. Experience with Adobe Campaign or Adobe Journey Optimizer would be beneficial, but we're equally interested in candidates with experience using platforms such as Dotdigital, Salesforce or Braze who are excited to develop their Adobe expertise. You'll be confident translating briefs and requirements into live journey builds, using performance insight to identify improvements and working collaboratively with stakeholders across digital, data, technology and marketing teams. Strong attention to detail, testing and quality assurance will be key to your success. Most importantly, you'll be customer-focused, organised and naturally curious. You'll enjoy learning new technologies, solving problems and finding better ways to create journeys that deliver measurable results.
Working arrangements
These 12-month fixed-term roles provide additional capacity for the Digital Content & Journeys team during the Enterprise Foundations (EF) transformation programme. These roles will specifically support the migration to Adobe and the building of hundreds of personalised customer journeys through sprint cycles until May 2027, followed by optimisation and hypercare. These roles provide the additional capacity needed to deliver the EF programme's goals. As this role is linked to a time-limited transformation programme, it is not intended to form part of BHF's ongoing permanent structure beyond completion of the project and associated optimisation activity. Following completion of the programme, responsibility for the ongoing management and optimisation of journeys will sit within the permanent Digital Content & Journeys team. The contract is expected to end after 12 months when the additional funded programme activity and associated resourcing requirement are expected to conclude. This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.
Interview process
The interview process will consist of two stages. We plan for first stage interviews will be held over MS Teams on w/c 28 Sep 26. For those successful, there will be second stage interviews in-person at our London Office (NW1 7 AW) on 08 Oct 2026.
Digital Journeys Senior Executive in London employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Journeys Senior Executive in London
✨Dive into Local Events
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We think you need these skills to ace Digital Journeys Senior Executive in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Confidential from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Confidential specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Confidential, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Confidential you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Confidential that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Confidential, so think on your feet and don't hesitate to showcase your creativity!
