At a Glance
- Tasks: Lead customer insights and strategy to solve complex business challenges with data-driven analysis.
- Company: Join Awin, a dynamic and inclusive tech company focused on affiliate marketing.
- Benefits: Enjoy a four-day work week, flexible remote options, and a focus on health and wellbeing.
- Other info: Be part of a diverse team that values uniqueness and offers excellent career development opportunities.
- Why this job: Make a real impact by driving customer growth and retention through innovative strategies.
- Qualifications: 5+ years in online marketing, with strong analytical skills and experience in affiliate marketing.
The predicted salary is between 54000 - 66000 £ per year.
Purpose of Position
As a Customer Insights & Strategy Lead, you will act as a trusted strategic advisor, helping customers solve complex business challenges through data-driven insight, analysis, and consultancy.
By combining Awin's unique data assets with channel expertise, you will drive customer growth, retention, and long‑term partnership value.
- Key Tasks
- Deliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.
- Translate complex data into compelling narratives that support executive decision-making.
- Develop affiliate, measurement, attribution, and full‑funnel growth strategies tailored to customer objectives.
- Track the impact of recommendations and identify opportunities to maximise implementation and results.
- Customer Consultancy
- Act as a trusted strategic advisor to assigned customers and internal stakeholders.
- Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.
- Support high‑priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.
- Expand customer understanding of the affiliate channel through insight‑led consultation.
- Commercial & Business Support
- Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.
- Provide market, sector, and competitor insights that strengthen commercial proposals.
- Serve as the "expert in the room" for data, analytics, and affiliate strategy conversations.
- Capability Development
- Provide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.
- Support the delivery of training and capability programmes across Managed Services.
- Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.
- Product & Service Evolution
- Identify recurring customer challenges and insight gaps to inform product and reporting development.
- Gather and communicate customer feedback to Product, Reporting, and Leadership teams.
- Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.
Key Responsibilities
- 5 or more years of online marketing professional experience
- At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.
- Experience in mentoring junior team members
- Advanced analytical and problem‑solving skills with experience interpreting large and complex datasets.
- Ability to convert data into actionable commercial recommendations.
- Excellent stakeholder management and presentation skills.
- Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.
- Ability to manage multiple priorities in a fast‑paced environment.
- Knowledge of attribution, incrementality, measurement, and marketing effectiveness
- Experience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.
- Experience supporting commercial pitches, proposals, or strategic growth initiatives.
- Our Offer
- Flexi‑Week: We prioritise your mental health and wellbeing by offering you a four‑day Flexi‑Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.
- Flexi‑office: We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.
- Work Expense Contribution & Remote
- Working
Furniture: You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.
- Health and Wellbeing: With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.
- Development: We've built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.
- Appreciation: Thank and reward colleagues by sending them a voucher through our peer‑to‑peer recognition programme.
We are hiring in multiple countries for this role. Additional benefits, including health and wellbeing offerings, will be discussed during the initial interview.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we've had to adapt and nurture our culture in a virtual environment.
Our virtual hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members.
We champion uniqueness and authenticity; this is who we are at our core.
Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world's leading open partner ecosystem.
We welcome all backgrounds, identities, and experiences.
If you need support at any point in the application or interview process, please let us know.
Awin is part of the Axel Springer group. Learn more at , and explore the Axel Springer Essentials here:
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Customer Insights & Strategy Lead - Affiliate Marketing (f/m/d) in London employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights & Strategy Lead - Affiliate Marketing (f/m/d) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Insights & Strategy Lead - Affiliate Marketing (f/m/d) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
