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For Companies Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Responsibilities
- Educational Background: A degree in Marketing, Business, Finance, or a related field
- Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
- Industry Advantage: Prior experience in Finance and Tech is a plus
- Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
- Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
- Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
- Leadership Capabilities: leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
- Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Contact Detail:
Confidential Recruiting Team
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Search role. Highlight your experience with paid search campaigns, especially on platforms like Google Ads and Apple Search Ads. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate how you’ve driven growth and maximised ROI in previous roles. This will help us see the impact you've made.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for innovation in paid search and how you stay ahead of industry trends. Let us know why you’re excited about the opportunity at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. We can’t wait to hear from you!
How to prepare for a job interview at Confidential
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Familiarise yourself with their latest features and updates, as this will show your passion for the role and your commitment to staying ahead in the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you've interpreted performance metrics and adjusted strategies accordingly. This will demonstrate your analytical mindset and ability to translate insights into actionable strategies.
✨Demonstrate Leadership Experience
Be ready to share specific instances where you’ve led a team or mentored others. Highlight your leadership style and how you inspire your team to achieve ambitious growth targets. This is crucial for a Head of Search role.
✨Stay Ahead of Industry Trends
Research current trends in paid search marketing, especially within the finance sector. Be prepared to discuss how you would apply these trends to optimise campaigns and improve ROI. This shows that you’re proactive and innovative, which is key for this position.
