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For Companies Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Responsibilities
- Educational Background: A degree in Marketing, Business, Finance, or a related field
- Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
- Industry Advantage: Prior experience in Finance and Tech is a plus
- Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
- Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
- Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
- Leadership Capabilities: leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
- Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Head of Search employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Search
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills in paid search can drive their growth. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. We can’t stress enough how important it is to articulate your experience and strategies clearly, especially when discussing complex campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Search
How to prepare for a job interview at Confidential
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Prepare to discuss specific campaigns you've managed on these platforms, including the strategies you used and the results achieved. This will show your deep expertise and readiness for the role.
✨Showcase Your Analytical Skills
Be ready to demonstrate how you interpret data and turn insights into actionable strategies. Bring examples of how you've used performance metrics to optimise campaigns and drive growth. This will highlight your analytical mindset, which is crucial for the Head of Search position.
✨Prepare for Leadership Questions
Expect questions about your leadership style and experience managing teams. Think of specific instances where you mentored team members or led a project to success. This will help convey your ability to inspire and guide a team while also excelling as an individual contributor.
✨Stay Ahead of Industry Trends
Research the latest trends in paid search marketing and be prepared to discuss how they could impact the company’s strategy. Showing that you’re proactive about staying informed will demonstrate your passion for innovation and continuous learning in the field.
