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For Companies Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies.
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behaviour to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Educational Background: A degree in Marketing, Business, Finance, or a related field.
Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
Industry Advantage: Prior experience in Finance and Tech is a plus.
Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
Leadership Capabilities: Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Head of Search employer: Confidential
Contact Detail:
Confidential Recruiting Team
We think you need these skills to ace Head of Search
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your extensive experience in paid search marketing. We want to see how you've successfully scaled campaigns globally, so don’t hold back on those impressive stats and achievements!
Tailor Your Application: Take a moment to tailor your application specifically for the Head of Search role. Use keywords from the job description and demonstrate how your skills align with our needs at StudySmarter. It shows us you’re genuinely interested!
Be Data-Driven: Since we love an analytical mindset, include examples of how you've used data to drive decisions in your past roles. Share insights that led to successful campaign optimisations or budget management – we’re all about those actionable insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Confidential
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Familiarise yourself with their latest features and best practices, as this will show your potential employer that you’re not just a user but an expert who can drive results.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to inform your strategies in past roles. Bring examples of how you've optimised campaigns based on performance metrics, and be ready to explain your thought process behind those decisions.
✨Demonstrate Leadership Experience
Since the role involves mentoring a team, think of specific instances where you’ve led projects or guided colleagues. Highlight your leadership style and how you inspire others to achieve their best, as this will resonate well with the interviewers.
✨Stay Ahead of Industry Trends
Research current trends in paid search marketing, especially within the finance sector. Be prepared to discuss how these trends could impact the company’s strategy and what innovative ideas you could bring to the table.
