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- Tasks: Lead and optimise global paid search campaigns across major platforms.
- Company: Join a dynamic finance and tech company focused on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in driving user growth and maximising ROI.
- Qualifications: 5+ years in paid search marketing with strong analytical skills.
- Other info: Mentor a talented team while staying ahead of industry trends.
Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies.
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behaviour to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Educational Background: A degree in Marketing, Business, Finance, or a related field.
Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
Industry Advantage: Prior experience in Finance and Tech is a plus.
Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
Leadership Capabilities: Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Head of Search employer: Confidential
Contact Detail:
Confidential Recruiting Team
We think you need these skills to ace Head of Search
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in paid search marketing. We want to see how you've successfully managed campaigns and driven growth, especially in web and app environments. Don't be shy—share those impressive results!
Tailor Your Application: Take a moment to tailor your application to our job description. Use the same language and keywords we’ve included, like 'optimisation' and 'ROI'. This shows us you understand what we're looking for and that you're genuinely interested in the role.
Be Data-Driven: Since we love numbers, make sure to include any data or metrics that demonstrate your success in previous roles. Whether it's budget management or campaign performance, we want to see how you've used analytics to drive decisions and achieve results.
Keep It Clear and Concise: While we appreciate detail, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if necessary, and ensure your passion for innovation and leadership shines through without overwhelming us with too much information.
How to prepare for a job interview at Confidential
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Familiarise yourself with their latest features and updates, as this will show your passion for the role and your commitment to staying ahead in the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you've interpreted performance metrics and turned insights into actionable strategies. This will demonstrate your analytical mindset and ability to optimise campaigns effectively.
✨Demonstrate Leadership Experience
Be ready to share specific instances where you've led a team or mentored others. Highlight your leadership style and how you inspire your team to achieve high-quality results. This is crucial for a Head of Search position, so make it count!
✨Stay Ahead of Industry Trends
Research current trends in paid search marketing, especially within the finance sector. Be prepared to discuss how these trends could impact the company’s strategy and how you would adapt to keep campaigns competitive and effective.
