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- Tasks: Lead and innovate PPC strategies for a top North American brand.
- Company: Join a leading brand in the competitive D2C space.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Drive impactful growth using cutting-edge PPC tools and strategies.
- Qualifications: 5+ years in Google Ads, strong analytical and leadership skills required.
- Other info: Be part of a dynamic team with a player-coach model.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a strategic, innovative, and hands‑on Head of PPC to drive paid search initiatives for a leading North American brand. As a key leader within our marketing team, you’ll have full ownership of PPC budget and work directly with senior leadership to drive the next phase of growth in the competitive D2C space. Own the full P&L of our paid search engine, utilizing Performance Max AI and pioneering bidding strategies to drive aggressive, profitable growth. You’ll develop and execute data‑driven PPC strategies driving consistent, profitable growth. This is a player‑coach role, where you’ll lead and develop the PPC team while staying hands‑on with campaign execution and optimization.
Location: Remote (Global)
Key Skills Required:
- Google Ads mastery
- Performance Max AI & advanced bidding strategies
- Conversion Rate Optimization & A/B testing
- Data analysis & ROI optimization
- Team leadership (player‑coach model)
Responsibilities:
- Develop and implement PPC strategies for online campaigns, ensuring alignment with overall marketing and business objectives.
- Own and optimize Google Ads accounts across keyword strategy, creative development, bidding, and budget management.
- Continuously analyze and assess campaign performance, making data‑driven decisions to optimize ROI and achieve KPI targets.
- Conduct conversion rate optimization (CRO) activities, including A/B testing and landing page optimization, to improve ad performance and user experience.
- Collaborate with cross‑functional teams, such as content, design, and web development, to create high‑quality and relevant ad creatives and landing pages.
- Stay up‑to‑date with the latest PPC trends and best practices, applying this knowledge to improve campaign performance and efficiency.
- Prepare and present regular reports on PPC performance to senior management, highlighting key insights and recommending strategic actions.
Required Skills/Experience:
- 5+ years of hands‑on experience managing large‑scale Google Ads accounts.
- In‑depth understanding of Google Ads, Google Analytics, and other PPC tools.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
- Excellent attention to detail and the ability to manage multiple tasks and deadlines simultaneously.
- Strong leadership and communication skills, with experience managing and developing a team.
- Knowledge of CRO best practices, including A/B testing and landing page optimization.
- Familiarity with e‑commerce industry trends and best practices.
Beneficial Experience:
- Google Ads certification is a plus.
Next Steps: Click "Apply" to start your application today! We will get back to you with the next steps via email.
Head of PPC employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PPC
✨Tip Number 1
Network like a pro! Reach out to your connections in the PPC space and let them know you're on the hunt for a Head of PPC role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including data-driven results and innovative strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends! Follow industry leaders and read up on the newest PPC strategies, especially around Performance Max AI and advanced bidding techniques. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to connect with you right away. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Head of PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of PPC role. Highlight your experience with Google Ads and any innovative strategies you've implemented. We want to see how you can drive growth!
Showcase Your Achievements: Don’t just list your responsibilities; show us your results! Use numbers and data to demonstrate how your PPC campaigns have improved ROI or conversion rates. We love a good success story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about PPC and how your skills align with our needs. Let us know why you’re the perfect fit for our team at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Confidential
✨Master the PPC Landscape
Before your interview, dive deep into the latest trends and best practices in PPC, especially around Google Ads and Performance Max AI. Familiarise yourself with recent case studies or success stories that highlight innovative strategies. This will not only show your passion but also your commitment to staying ahead in the game.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to drive campaign performance. Bring along metrics or reports from past campaigns that demonstrate your ability to optimise ROI and achieve KPIs. Being able to articulate your thought process behind these decisions will impress the interviewers.
✨Emphasise Team Leadership
Since this role is a player-coach position, be ready to share your experiences in leading and developing teams. Discuss your leadership style and how you’ve successfully managed cross-functional collaborations. Highlight any mentoring or training initiatives you've implemented to foster team growth.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific PPC challenges, such as budget constraints or underperforming campaigns. Think through your problem-solving strategies and be prepared to discuss how you would apply your knowledge of A/B testing and CRO to improve outcomes. This will showcase your strategic thinking and hands-on approach.
