At a Glance
- Tasks: Lead and execute paid media strategies across Google Ads, LinkedIn, and more.
- Company: Join a dynamic global marketing team focused on innovation and performance.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate globally and optimise campaigns in a fast-paced environment.
- Why this job: Make a real impact by driving digital campaigns that boost revenue and conversion rates.
- Qualifications: 5+ years in digital marketing with expertise in Google Ads and HubSpot/Salesforce.
The predicted salary is between 49500 - 60500 £ per year.
We are seeking a performance-driven
Global Digital Marketing Manager to lead and execute paid media strategy, marketing automation, and conversion-focused digital initiatives across key markets.
This role sits at the intersection of demand generation, marketing, and digital experience owning campaign execution end-to-end while collaborating across a global marketing organization.
You will be responsible for scaling paid acquisition (primarily Google, with Linked In and other channels), optimizing conversion paths through landing page development, and managing marketing automation workflows in Hub Spot (or Salesforce).
This role requires both strategic thinking and hands-on execution, along with the ability to operate effectively across regions and teams.
Key Responsibilities
- Lead paid media campaigns across Google Ads, Linked In, and other digital channels.
- Manage campaign strategy, budgets, optimization, and performance reporting.
- Improve conversion rates through landing page optimization and A/B testing.
- Build and manage marketing automation workflows in Hub Spot and/or Salesforce.
- Collaborate with sales to optimize lead management and pipeline generation.
- Work across global teams to scale and localize campaigns.
- Coordinate external vendors and part-time technical resources.
Requirements
- 5+ years of digital marketing experience, with strong Google Ads expertise.
- Hands-on experience with Hub Spot and/or Salesforce.
- Proven success driving pipeline and revenue through digital campaigns.
- Experience with landing page optimization, CRO, and campaign analytics.
- Strong analytical, communication, and stakeholder management skills.
- Experience in global or multi-region environments preferred.
Nice to Have
- B2B, Saa S, outsourcing, or BPO experience.
- Familiarity with GA4, SEO, SEMrush, and AI-powered marketing tools.
- Success Metrics
- Increased qualified pipeline and revenue.
- Higher conversion rates across digital channels.
- Strong marketing-sales alignment and efficient campaign execution.
- Effective collaboration across global teams.
Digital Marketing Manager (Paid Media & Marketing Operations) in Guildford employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (Paid Media & Marketing Operations) in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (Paid Media & Marketing Operations) in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
