Fractional Finance Director D2C E-Commerce Brand London

Fractional Finance Director D2C E-Commerce Brand London

Full-Time On-site
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Fractional Finance Director D2 C E-Commerce Brand London / Hybrid

The Client

Harmonic is delighted to be partnering with a profitable, multi-million-pound D2 C e-commerce business, with a loyal customer base across the UK, the US and beyond. With an established, AI-enabled finance function and a lean leadership team, the business is now repositioning for its next phase of growth, and this role sits at the centre of that.

The Role

Covering a 12-month maternity leave, the Fractional Finance Director will join the leadership team alongside the CEO and CTO, reporting to the CEO, two to three days a week. This is a strategic role rather than a hands-on one: a Senior Finance Manager leads day-to-day finance, management accounts and monthly reporting with support from external accountants, so your focus is senior challenge and judgement, testing commercial assumptions, sharpening the board narrative and keeping the leadership team focused on what drives commercial impact. You will line-manage the Senior Finance Manager and the Operations Lead, and hand back cleanly at the end of the cover period.

Key Responsibilities

  • Stress-test strategic direction with the CEO and CTO, using customer, retention and unit economics data to shape priorities, resource allocation, investment decisions, forecasts and plans.
  • Lead finance reporting to the board, including narrative, meetings and updates, and support the Chair on shareholder relations.
  • Guide leadership team decision-making, keeping the business focused on the priorities with the biggest commercial impact.
  • Line-manage the Senior FP&A Manager and the Operations Lead, setting priorities and supporting their development.
  • Oversee forecasting and statutory matters, stepping in for detailed review and judgement rather than production.
  • Own cash and treasury management.
  • Develop the finance stack and processes, exploring how AI can deliver sharper commercial insight.
  • Maintain continuity through the cover period and hand back cleanly.

Essential Experience

  • Qualified accountant (ACA / ACCA / CIMA).
  • FD or CFO experience in D2 C e-commerce, subscription or consumer tech.
  • Track record of board and shareholder relationship management, and the confidence to challenge the leadership team and the board.
  • Experience partnering a CEO and leadership team to bring clarity through change.
  • Strong commercial and data fluency (customer cohorts, retention, CAC and LTV, pricing), and comfortable working with a modern, AI-enabled reporting stack.
  • Proven fractional or part-time track record, with high impact in two to three days a week.

Desirable Experience

  • Subscription or credit-based pricing models.
  • Experience repositioning a business for growth.
  • US market experience.

Rate: £600-£700/day

Contract Length: 12 months (2-3 days a week)

Location: London (Shoreditch), hybrid, with Thursdays in the office

Start Date: December 2026

At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.

Fractional Finance Director D2C E-Commerce Brand London employer: Confidential

As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.

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Contact Details:

Confidential Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Fractional Finance Director D2C E-Commerce Brand London

✨Get to Know Your E-commerce Community

Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Confidential are looking for when hiring for a Fractional Finance Director D2C E-Commerce Brand London.

✨Showcase Your Skills with an Online Portfolio

In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Confidential for the Fractional Finance Director D2C E-Commerce Brand London, a tangible demonstration of your skills could make a huge difference.

✨Attend E-commerce Events and Conferences

Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Confidential as a Fractional Finance Director D2C E-Commerce Brand London, rub shoulders with their representatives when possible!

✨Utilise Company Resources

Don’t forget to check out Confidential’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Fractional Finance Director D2C E-Commerce Brand London.

Some tips for your application 🫡

Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Confidential, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.

Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Confidential's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.

Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.

Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Confidential. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.

How to prepare for a job interview at Confidential

✨Show Off Your E-commerce Know-How

In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Confidential uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.

✨Portfolio Power: Showcase Your Results

For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.

✨Technical Questions: Prep for the Specifics

Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!

✨Engage in a Conversational Style

Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Confidential. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!