At a Glance
- Tasks: Lead exciting marketing campaigns for global business events and mentor junior marketers.
- Company: Dynamic company in London with a focus on innovation and collaboration.
- Benefits: Competitive salary, bonuses, hybrid work model, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of opportunities to learn and grow.
- Why this job: Join a vibrant team and make a real impact in the event marketing space.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 36000 - 44000 £ per year.
- Event Marketing Manager - Conferences
- Up to £45,000 + Bonuses
- London/Hybrid (3 days office)
The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.
- Targets
- To devise and implement several marketing campaigns per annum keeping to deadlines set
- To increase revenue on specified events by a minimum of 5% year on year
- To produce effective marketing plans within budget
- To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
- Negotiate rate card costs to obtain best possible prices for external activity from media partners
- To achieve management's sales targets and report to sector heads on a regular basis
- To meet all deadlines in the marketing schedules and marketing plans
Duties and Responsibilities
- Attend team / sector meetings
- Research outside marketing brief including competitive events to find best channels to market
- To look at new marketing channels including social media
- Write copy for pre mail, main mail, re-mail stages of campaigns.
- Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house
- Source new and relevant data for all events
- Contact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites, associations etc.
- Build relationships with long term media partners and enhance existing agreements
- To work with sponsors and speakers to promote conferences wherever possible
- Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
- Manage print runs through to delivery
- Manage mailings from delivery through to land dates
- Write and send press releases for each campaign to ensure maximum PR coverage.
- Send e-mail campaigns through in-house email system and externally when necessary
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Event Marketing Manager employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
