At a Glance
- Tasks: Shape and deliver innovative marketing strategies for a growing food brand.
- Company: Dynamic food business with ambitious expansion plans and exciting product innovations.
- Benefits: Creative freedom, competitive salary, and the chance to make a real impact.
- Other info: Opportunity to work closely with leadership and shape the future of the brand.
- Why this job: Join a thriving company and leave your mark on its brand and marketing journey.
- Qualifications: Experience in marketing, content creation, and social media engagement.
The predicted salary is between 40500 - 49500 £ per year.
The Company
Our client is a hugely successful and growing food business supplying customers across the UK. With ambitious expansion plans, exciting product innovation and growing retail ambitions, the business is looking to build a nationally recognised brand. New partnerships and collaborations are opening up, making this a fantastic time to join and shape its marketing function from the ground up.
The Role
This is a fantastic opportunity for a creative, commercially minded marketer who wants to do more than deliver someone else's marketing plan. Working with the leadership team, you'll shape the brand and marketing strategy, create compelling content and deliver targeted campaigns that generate enquiries from national foodservice operators, wholesalers, restaurant groups and retailers. You'll also help bring product launches, chef demonstrations and new collaborations to life, turning ideas into qualified sales opportunities. It's a rare combination of strategic influence and hands-on creativity, with a genuine voice in the company's growth and the opportunity to build something that has your fingerprints all over it.
Key Responsibilities
- Develop and deliver a marketing strategy that supports the company's ambitious growth plans.
- Take ownership of the brand, ensuring a consistent, compelling identity and tone of voice across all channels.
- Personally create engaging content across social media, digital platforms and marketing materials, including photography, filming, editing and writing.
- Build the company's social media presence, particularly across LinkedIn and Instagram, developing audiences and encouraging meaningful engagement.
- Work closely with the leadership, product development and chef teams to organise product launches, coordinate chef demonstrations and bring new products and innovations to market.
- Help shape and promote exciting new partnerships and collaborations, identifying opportunities to extend the brand's reach.
- Develop targeted campaigns that generate qualified enquiries and sales opportunities from national foodservice operators, wholesalers, restaurant groups and retailers.
- Plan and deliver email marketing campaigns, using CRM data to segment audiences, nurture relationships and support customer engagement.
- Use CRM systems to track campaign responses and enquiries, support timely sales follow-up and measure how marketing activity contributes to qualified opportunities.
- Produce engaging sales and marketing materials, from product presentations and email campaigns to customer stories and website content.
- Establish marketing processes, manage budgets and measure performance, continually refining activity to deliver the best results.
About You
We're looking for someone who can see the bigger picture but is equally happy picking up a camera, writing a great piece of copy or getting stuck into a campaign. You'll be comfortable developing ideas, challenging thinking and turning a relatively blank marketing canvas into something rather impressive.
- Broad marketing experience, with the confidence to take ownership of both strategy and delivery.
- A genuine flair for content creation, storytelling and brand development.
- Strong writing skills and an eye for engaging photography, video and visual content, with the ability to produce and edit content personally rather than relying entirely on agencies.
- Experience building social media audiences and creating campaigns that deliver meaningful engagement.
- Experience using CRM systems and delivering effective email marketing campaigns, with an understanding of audience segmentation and customer engagement.
- A commercial mindset and experience turning targeted marketing activity into relevant enquiries and qualified sales opportunities.
- The confidence to work closely with senior stakeholders, chefs and commercial teams, contributing to discussions around innovation, retail growth, partnerships and new opportunities.
- A proactive, resourceful approach, with the ability to establish processes and make things happen without needing a fully formed marketing department around you.
Experience within food, FMCG, hospitality or another product-led business would be advantageous, although we're equally interested in people from other sectors who can demonstrate the right combination of creativity, commercial thinking and initiative.
Brand and Marketing Manager in England employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Marketing Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
