CRM Analyst
London (Hybrid) Salary up to £35,000
Looking to take the next step in your CRM and data analytics career? This is a great opportunity to join a well-established consumer-focused organisation where you'll play a key role in delivering targeted marketing campaigns, analysing customer behaviour, and helping to drive data-led decision-making across the business.
The Company
They are a recognised organisation with a strong customer focus and a commitment to leveraging data and technology to improve customer engagement. Operating at scale, they invest heavily in digital capabilities, analytics, and customer experience. This role sits within a collaborative team where you'll have the opportunity to work with a broad range of stakeholders and contribute to impactful CRM initiatives.
The Role
As a CRM Analyst, you will support the delivery and optimisation of CRM campaigns through audience selection, campaign analysis, and customer insight generation.
Responsibilities
- Building and defining customer audiences for targeted CRM campaigns
- Using SQL and analytical tools to evaluate campaign performance and generate actionable insights
- Supporting the optimisation of customer targeting strategies across multiple communication channels
- Creating and maintaining campaign data fields and customer data aggregations
- Automating reporting processes and contributing to dashboard improvements
- Ensuring audience selections are accurate, compliant, and aligned with governance requirements
- Collaborating with stakeholders across marketing, data, and technology teams to deliver successful campaigns
- Recommending improvements based on campaign performance and customer behaviour analysis
Your Skills & Experience
- Strong SQL skills and experience working with customer or marketing data
- Ability to analyse large datasets and identify meaningful trends and insights
- Experience supporting CRM, customer analytics, or marketing campaigns
- Excellent problem-solving and troubleshooting capabilities
- Confidence working independently and managing multiple priorities
- Strong attention to detail and a focus on data accuracy
- Comfortable learning new tools, technologies, and processes
- Excellent communication and stakeholder management skills
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CRM Analyst employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
